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Does QR Technology
Fit Your Business?
For your company to enjoy
the many benefits of the quick response code, there are a few requirements:
- Are you actively marketing your company?
- Does your company have an updateable website?
If
you answered yes and yes, you’re in business. QR codes can be easily integrated
with your existing marketing strategies. Think of your marketing campaign’s
destination as a room with multiple entryways; QR codes are one of these doors.
The Web’s Skeleton Key
So what “rooms” can
QR codes open when scanned by a smartphone? Any you’d like customers to find. QR codes can access
anything with a web address:
- Targeted site pages
- Newsletter signup or special offers
- Social media pages
Applications for All Industries
Any printed marketing piece such as a display, flier or sign is prime real estate for
your QR codes.
Grocery store
point-of-sale receipts are perfect for informing customers of upcoming sales or
providing “your next purchase” coupons. The customer scans the QR code after
putting their purchase away in the fridge or cupboard to see where they can
save next time.
Store signage codes can declare the
day’s specials and point the way. “Save $1 on Store Brand Cereals! Just head to
aisle 7!” Storefront displays can be scanned for a similar “Come inside for…!
“ message.
For
retail businesses, product tags and
packaging can have codes that bring up customer review forums or similar
product suggestions.
Codes placed on
brochures, mailings and business cards can reveal your manufacturing or contracting
company’s most pertinent information, key benefits and unique services and selling
points.
Start
by asking yourself; “What kinds of focused content do we want to push?” Then take a look around your store,
office or at your print pieces to determine your code’s placement. Start with a
basic strategy and up the creativity as you go.
Scanning a Win-Win
Strategy
QR codes let you
control where the customer goes, conveying your exact desired message. This powerful square
of pixels comes with a long list of benefits:
- Create QR codes for little or no cost
- Widen your marketing net to the increasing number of tech-savvy customers
- Print marketing can offer limited space; QR codes direct customers to your readily available, more detailed website
- QR-coded collateral can allow customers and networking partners to save your phone number to smartphones or email with no typing
- Determine your successful products or offers with code scan tracking
- The customer feels appreciated, like you took extra steps to save them a few of their own
On
the flipside, your customer gets the convenience of skipping a backslash-heavy
URL typing session. A direct line to more detailed mobile content is provided, as are
coupons or an inside track to sales and specials. QR codes benefit everyone involved.
Some Must-Remember QR
Essentials
- Include a direct link with the code for the QR uninitiated
- Include a concise, one sentence description/pitch
- Ensure the code is big enough to get attention and is placed where customers can scan on the go, at their convenience or while waiting
Quick Response, Quick Connections
You’re always
thinking of new ways to connect with your current customers and new prospects. Bringing new and
familiar faces through the door of your business is what QR codes are all
about.
QR
codes open up a fresh dialogue, resulting in customer excitement and loyalty,
added revenue and an effective tool in your marketing belt.
