tag:blogger.com,1999:blog-46159085632952042262024-02-06T21:21:22.695-05:00Terrapin Shout BoxWebsite design, print marketing and social media marketing for small businesses in Rhode Island and Massachusetts from Terrapin Art & DesignTeam Terrapinhttp://www.blogger.com/profile/11605675282893914251noreply@blogger.comBlogger35125tag:blogger.com,1999:blog-4615908563295204226.post-33882365648445948422014-10-09T16:42:00.000-04:002014-10-09T16:42:25.717-04:00Responsive Web Design is Here to Stay… Is Your Website Ready?<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 12.0pt;">There’s been a misconception about
<b>responsive web design</b>; it’s not simply a fad wasting time and effo</span><span style="color: windowtext; font-size: 12.0pt;">rt. Responsive web design –
developing sites that are visually pleasing on both desktop and mobile devices
simultaneously – has embedded itself into our digital lives. For marketers,
ignoring this newfound necessity may result in <a href="http://terrapinad.blogspot.com/2014/07/understanding-your-websites-bounce-rate.html">higher bounce rates</a>, limited
online exposure, and fewer conversions. With more and more people turning to
mobile searching and shopping, now is the best time to commit to a responsive
mobile site.</span></span><span style="font-size: 12.0pt;"> <o:p></o:p></span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Top
Reasons Responsive Mobile Sites Are Now a Must</span></b></h2>
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<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 12pt; text-indent: -0.25in;">Browsing from
phones and tablets </span><a href="http://www.marqui.com/blog/responsive-web-design-fad-or-necessity.aspx" style="font-family: Arial, Helvetica, sans-serif; font-size: 12pt; text-indent: -0.25in;"><span class="Hyperlink1">outranks desktops</span></a><span style="font-family: Arial, Helvetica, sans-serif; font-size: 12pt; text-indent: -0.25in;">.
People surf the web at restaurants, grocery stores, and nearly anywhere else. Even
inside the home, it’s often quicker to search on a mobile device than to boot
up a desktop.</span></li>
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<li><span style="color: windowtext; font-family: Arial, Helvetica, sans-serif; font-size: 12pt; text-indent: -0.25in;">As
social media platforms continue to solidify themselves as major sources of
referral traffic, it is clear that websites need to appeal to these users.
Because the majority of social media activity takes place on tablets and
smartphones, it’s important to format websites in a way that enhances the
mobile experience.</span></li>
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<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 12pt; text-indent: -0.25in;">With a <a href="http://www.slideshare.net/PRWD/responsive-website-design-for-ecommerce-guiding-principles-prwd-conversion-conference-2013"><span class="Hyperlink1">60 – 100% conversion
rate</span></a> for many companies that switch over to responsive web
design, it’s a no brainer. So many companies see immediate increases to
conversion rates shortly after creating a responsive mobile site that it’s safe
to say you’re losing money </span><span style="color: windowtext; font-family: Arial, Helvetica, sans-serif; font-size: 12pt; text-indent: -0.25in;">every
day your company goes without one.</span></li>
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<li><span style="color: windowtext; font-family: Arial, Helvetica, sans-serif; font-size: 12pt; text-indent: -0.25in;">Internet
users are either becoming accustomed to fast-loading sites or simply impatient.
Regardless of which is true, having a fast, responsive website is important.
When loading a desktop site on a mobile device, load times typically take much
longer. However, with a designated mobile site, loading takes a fraction of the
time.</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Effective Lead Generation with Responsive Design</span></h2>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 12.0pt;">While full website design still has its
place in desktop browsing, responsive mobile sites are a necessity in this
digital landscape. Consumers are flocking to newer, faster smartphones and </span><span style="color: windowtext; font-size: 12.0pt;">tablets in droves. This creates a
unique advantage for businesses and provides an opportunity to create
incredibly effective lead generation landing pages that drive traffic and
enhance engagement. <o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">If you’re looking for help creating a
great responsive mobile site, <a href="http://www.terrapinad.com/pages/cfContact.cfm"><span class="Hyperlink1">contact us at Terrapin</span></a>!</span><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/05122004792751600469noreply@blogger.comtag:blogger.com,1999:blog-4615908563295204226.post-67010279879528733032014-08-14T16:06:00.000-04:002014-08-14T16:09:09.433-04:00Photo opps are everywhere… just take them<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaRpy66liXLXLxZxhLdqOLYzMUO5jn_axW9UQCow8WqIVvEc1zrbW97IrOzr_TpUkxRpd01UrCfDtFvcGSkf0QmnvuAs6Er6wh5w_5jmlXgdbSpB-FBjHAaqQ1feZXefsBtX_0MRhGDgaw/s1600/blog_photoopps_glam.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Photography is easier than ever for small businesses today" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaRpy66liXLXLxZxhLdqOLYzMUO5jn_axW9UQCow8WqIVvEc1zrbW97IrOzr_TpUkxRpd01UrCfDtFvcGSkf0QmnvuAs6Er6wh5w_5jmlXgdbSpB-FBjHAaqQ1feZXefsBtX_0MRhGDgaw/s1600/blog_photoopps_glam.jpg" title="Photography is easier than ever for small businesses today" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: x-large; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Photography is easier than ever for small businesses today</span></h2>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Digital photography has transformed the way that businesses market their products and services. What was once a costly process involving rolls of film and expensive cameras is now a relatively low-cost endeavor. There’s no longer a cost for images and decent quality cameras are built right into the devices that we use everyday. </span></div>
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<span style="font-family: Arial; font-size: 13px; font-weight: normal; line-height: 1.15; white-space: pre-wrap;">Here at Terrapin, we have digital cameras, smartphones and tablets that we use on a regular basis to document the people, places and things that define the business. The quality on each device is very good with sizes large enough to be useful on blogs, social media, websites and more. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: large; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><i>What qualifies as a photo opp?</i></span></h2>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">With access to so many portable, mobile devices, there’s no reason why you shouldn't be documenting the things that happens at your business. But what should you be looking out for? What qualifies as a “photo-opp” at your business? Here are some examples from a few of our clients....</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Photograph products to demonstrate their use</span></h3>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If your business sells a physical item, you should invest the money to have professional photos taken of your products*. But with that being said, there’s nothing that says you can’t take candid photos of the product in use so that your audience can get a better understanding of how it works. These additional photos (or videos) can paint a fuller picture of the item and help guide visitors toward a buying decision. </span></div>
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<blockquote class="twitter-tweet" lang="en">
Sneak peek from our latest collection! Hand & body chains are coming soon, we can't wait to wear this baby out... <a href="http://t.co/JL0GVPpaPW">pic.twitter.com/JL0GVPpaPW</a><br />
— Whiting & Davis (@WhitingandDavis) <a href="https://twitter.com/WhitingandDavis/statuses/496309954002038784">August 4, 2014</a></blockquote>
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<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Photograph the people associated with your business</span></h3>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As I had mentioned in a </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><a href="http://terrapinad.blogspot.com/2014/07/become-friend-to-your-customers-on.html" target="_blank">prior post about Facebook</a></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, consumers want to connect with businesses on a personal level. So given them what they want and post photos of the people who make the business run. These can include employees, customers, vendors, etc. The idea is that you want to present a public face for your company - one that your audience can identify with on a more personal level. </span></div>
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<div class="fb-post" data-href="https://www.facebook.com/davesmarketplace/photos/a.10151523169657693.1073741838.272862382692/10152167606332693/?type=1" data-width="466">
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<a href="https://www.facebook.com/davesmarketplace/photos/a.10151523169657693.1073741838.272862382692/10152167606332693/?type=1">Post</a> by <a href="https://www.facebook.com/davesmarketplace">Dave's Marketplace</a>.</div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 16px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Photograph events that you’re attending</span></h3>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you’re business is active in the community, endless photo opportunities await. Sponsoring a local baseball team? Take photos of your logo on the uniforms. Exhibiting at a trade show? Take photos of the booth and sales team in action. Team building exercise at an off-site location? Take photos that show teamwork in action. Summer party for the entire office? Take photos of attendees enjoying the day.</span></div>
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<blockquote class="twitter-tweet" lang="en">
Food, family & passion... Stefano & daughter, Lucrezia, accept <a href="https://twitter.com/RIMonthly">@RIMonthly</a>’s <a href="https://twitter.com/hashtag/BestOfRI?src=hash">#BestOfRI</a> 2014 Best <a href="https://twitter.com/hashtag/Local?src=hash">#Local</a> Charcuterie <a href="http://t.co/SZo4qlJrUK">pic.twitter.com/SZo4qlJrUK</a><br />
— Daniele, Inc. (@DanieleInc) <a href="https://twitter.com/DanieleInc/statuses/499298323413860352">August 12, 2014</a></blockquote>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Today’s cell phones, tablets and cameras make it easier than ever to create great visual content for your business, so take your opportunities when they arise. Once the moment has passed, you’ll never be able to get it back, so take photos and figure out how to use them later. </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span id="docs-internal-guid-e86a8514-d60d-5f5d-003a-31e6eab23603"><span style="vertical-align: baseline;">*Professional photographers are an extremely important part of marketing. When you need solid, high resolution images that involve a high degree of lighting proficiency, a pro photographer is the only answer. </span><span style="text-decoration: underline; vertical-align: baseline;"><a href="http://www.terrapinad.com/pages/cfWebContent.cfm" target="_blank">We offer photography as a service here at Terrapin</a> </span><span style="vertical-align: baseline;">and know the value that it can provide when marketing a product or service. </span></span></span></div>
Anonymoushttp://www.blogger.com/profile/05122004792751600469noreply@blogger.com85 Industrial Circle, Lincoln, RI 02865, USA41.8925901 -71.40843989999996241.7980786 -71.56980139999996 41.9871016 -71.247078399999964tag:blogger.com,1999:blog-4615908563295204226.post-89895877922768771772014-07-30T15:50:00.000-04:002014-07-30T15:50:15.108-04:00Understanding Your Website's Bounce Rate<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh705esfH-1DPmb8jckS9sBi5RSJGSqsjRoPI8DW5oCDHkCgleJB8lBVCpTPnLMIMcKXboVYbA2sKjgP8R6SG6_5k7mAQiJTPGF026XzrbiPGKx_AL2TyiotBzIDu6AfiuJUP6_9epMNxZJ/s1600/blog_bounce_business.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Google Analytics and Website Bounce Rate" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh705esfH-1DPmb8jckS9sBi5RSJGSqsjRoPI8DW5oCDHkCgleJB8lBVCpTPnLMIMcKXboVYbA2sKjgP8R6SG6_5k7mAQiJTPGF026XzrbiPGKx_AL2TyiotBzIDu6AfiuJUP6_9epMNxZJ/s1600/blog_bounce_business.jpg" title="Google Analytics and Website Bounce Rate" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 24px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Analytics and Bounce Rate</span></h2>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Here at Terrapin, we’re big fans of Google Analytics. For the unfamiliar, <a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a> is a tool that allows you to monitor your site’s perfomance by providing detailed statistics about traffic, conversions, devices and more. </span></div>
<b id="docs-internal-guid-d9f809d9-88a9-3860-3404-dd99947479ea" style="font-weight: normal;"><br /></b>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">At a glance, Analytics can give you a good picture of what’s happening with your site by answering questions like: </span></div>
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<li><span style="font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">How many people visited your site over the last month?</span></li>
<li><span style="font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">What keywords are people using to find your site? </span></li>
<li><span style="font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">Which pages on your site are the most popular? </span></li>
<li><span style="font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">Where in the world are visitors coming from? </span></li>
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<span style="font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">But digging a little deeper into the numbers can lead to more questions. For instance, we get a lot of calls that go something like this: “Why is the bounce rate on my site so high? What does it mean and how can we fix it?” </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcVzzTq9CdfA4ERUVKTZfnPqhYMgHymwChsQ1bW0qgvEFZHdNtuoJ6Sd609_nCGcs7CyI-mRmEISxqCMIBFlfmuy-kQY1qSF9QmUSe0Uo9kHJG5QTSe2ShQAIh6OpDFE9BtTf0TtwjXsZl/s1600/blog_bounce_balls.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Not all website bounces are bad" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcVzzTq9CdfA4ERUVKTZfnPqhYMgHymwChsQ1bW0qgvEFZHdNtuoJ6Sd609_nCGcs7CyI-mRmEISxqCMIBFlfmuy-kQY1qSF9QmUSe0Uo9kHJG5QTSe2ShQAIh6OpDFE9BtTf0TtwjXsZl/s1600/blog_bounce_balls.jpg" title="Not all website bounces are bad" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: large;">Not all bounces are bad</span></span></h2>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bounce rate is defined as “the number of visitors on your website who navigate away from your site after viewing only one page”. A high bounce rate may indicate one of three things…</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Visitors to your site aren't interested in your product or service</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This is a common occurrence. There are a lot of people out there surfing for lots of different things, so to think that you’d be able to satisfy everyone’s need for a product or service is somewhat foolish. Visitors will bounce regardless of what you do.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Visitors find the info that they need immediately</span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Some visitors may only need to view one page on your site to find exactly what it is that they’re looking for. They may be looking for a phone number or an address, hours of operation or an employee’s name. Maybe your site is only one page, which makes the bounce rate of your site extremely high, but that’s by design.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Visitors can’t find the info that they’re looking for</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If visitors can’t find a piece of information or are confused by the site’s navigation or design, they’ll bounce. It today’s world of endless results for any search, visitors can easily move on to the next result and hopefully find what they need. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitVY1M1ys_x1MFbObM6_lRwWAX1GKNLYlvjXLdXzL6LpC0g9zKY5h-Cs6WEcLlNUELwcZ9ktIn6gKHMyChLdML8wK6lbrzh2jK-dZfcJ51pxp41xfjkCJzCZ-IsXyFiS84kb35NVqSrMDV/s1600/blog_bounce_healthy.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Healthy bounce rate for Analytics" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitVY1M1ys_x1MFbObM6_lRwWAX1GKNLYlvjXLdXzL6LpC0g9zKY5h-Cs6WEcLlNUELwcZ9ktIn6gKHMyChLdML8wK6lbrzh2jK-dZfcJ51pxp41xfjkCJzCZ-IsXyFiS84kb35NVqSrMDV/s1600/blog_bounce_healthy.jpg" title="Healthy bounce rate for Analytics" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: large;">What is a healthy bounce rate? </span></span></h2>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Engineers at Google have stated that a </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>bounce rate of 40-60%</b></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> would be normal for an average website. It will most likely be a bit higher for a B2B company, a little lower for a B2C company that offers e-commerce. </span></div>
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<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">40-60% bounce rate sounds shocking, but if you think about the 3 criteria above, some of those bounces were able to find the information that they need and some visitors were just not interested at all. </span></div>
<br /><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">The real problems come if visitors who are interested in your product or service can’t find the information that they’re looking for. If you feel as though this is the case and a primary cause for your high bounce rate, it’s important to review the site thoroughly and see if there are any tweaks or improvements that can be made to mitigate this issue. </span><br />
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<span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Need help interpreting your Analytics data? <a href="http://www.terrapinad.com/" target="_blank">Feel free to reach out to us here at Terrapin</a>. We'd be happy to take a look!</span>Anonymoushttp://www.blogger.com/profile/05122004792751600469noreply@blogger.comtag:blogger.com,1999:blog-4615908563295204226.post-58652065763690312432014-07-10T15:20:00.000-04:002014-08-14T16:47:10.084-04:00Become a friend to your customers on Facebook<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqNV0WC1Io3m2qiT0xEIRhMuFkjoQPFZpzBn4O1HVpYSEceEK-tevJQpn72jhSGYYekvueSXHcWdW0TLWv7gD3C_u8q2dzbAdZKF5yqSmj7aexVlVFuPryzB5mUCcTZGvgBpD6BhR6KccL/s1600/blog_becomefriends_glam.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Become a friend to customers on Facebook" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqNV0WC1Io3m2qiT0xEIRhMuFkjoQPFZpzBn4O1HVpYSEceEK-tevJQpn72jhSGYYekvueSXHcWdW0TLWv7gD3C_u8q2dzbAdZKF5yqSmj7aexVlVFuPryzB5mUCcTZGvgBpD6BhR6KccL/s1600/blog_becomefriends_glam.jpg" title="Become a friend to customers on Facebook" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">At it’s heart, Facebook is a way to connect with friends and family. Log onto your own FB account and you’re bound to find selfies, baby photos, birthday reminders, links related to healthy living and exercise, check-ins at local bars and restaurants, etc. These are all things that are centered around our personal lives and are shared with the friends and family who matter most to us. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So it’s no wonder that it’s difficult for small businesses to break into the FB game. We aren’t family members. We’re kinda friendly, but not enough to be FB friends. So how can we change things and get people to start thinking of us differently? It’s a tall task, but one that can be overcome with a good plan and some focused effort. Here’s what we’d suggest...</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfEgQv0ZdupPR0j78zV7JdcKSKUUlyugO2DEeekiXQZKJkXQJQF2UxogVvbAxadKJYAvOjvSq05cvtLVjU69OSflf7Crq6nbdVLrWMVEntbuY0C_wx37rA9rVIyarcQQ0mraLiZcp6W0jX/s1600/blog_becomefriends_photos.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Share interesting photos on Facebook" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfEgQv0ZdupPR0j78zV7JdcKSKUUlyugO2DEeekiXQZKJkXQJQF2UxogVvbAxadKJYAvOjvSq05cvtLVjU69OSflf7Crq6nbdVLrWMVEntbuY0C_wx37rA9rVIyarcQQ0mraLiZcp6W0jX/s1600/blog_becomefriends_photos.jpg" title="Share interesting photos on Facebook" /></a></div>
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<span style="font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">1. Share interesting photos on Facebook
</span><span style="font-family: Arial; font-size: 15px; font-weight: normal; line-height: 1.15; white-space: pre-wrap;">In reviewing my own page, it’s clear that photos and visual content are a huge part of what makes Facebook tick. Take a lesson and share interesting photos related to your business.</span><br />
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<span style="font-family: Arial; font-size: 15px; font-weight: normal; line-height: 1.15; white-space: pre-wrap;">Every business is built on people, so make sure to include them in your postings. It’s always interesting to see who makes the engine go, especially at a small company. Get candid shots of what goes on behind the scenes and followers will begin to see you as human - not just a company.</span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ8D_SHh5jZHQshgG7IXL8e1tdLJoNWj5uMIC-aXyPNSwey9R7sBuIbdiCFXF08u9p2WSc0Qo-9DykpQXykd1f8dqw_6k_nEoFwmLLIs6AT_QiDoF00qUhO9angvP_ooe61V2qagQ5v5Sk/s1600/blog_becomefriends_coupons.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Grow your Facebook following with a coupon or promotion" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ8D_SHh5jZHQshgG7IXL8e1tdLJoNWj5uMIC-aXyPNSwey9R7sBuIbdiCFXF08u9p2WSc0Qo-9DykpQXykd1f8dqw_6k_nEoFwmLLIs6AT_QiDoF00qUhO9angvP_ooe61V2qagQ5v5Sk/s1600/blog_becomefriends_coupons.jpg" title="Grow your Facebook following with a coupon or promotion" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Grow your follower list with a good deal</span></h2>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">People love to feel as though they’re saving money. Kim, a friend of mine on FB, will often ask for Kohl’s coupons when she’s ready to make a big purchase. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Small businesses can learn from this, so sharpen your pencil and figure out a coupon or collection of seasonal promotions that draws them in and keeps them friendly. It doesn’t have to be a huge savings - just something that says you value their business and would enjoy their support in the future. It may be just the nudge that they need to become a Facebook follower… and a customer for life.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCmVcDaKp56sOGutfTb5VG6JyoUOhFNjRwvF0QsihRJ2ptgdux0gLCFX40wCdnuDniSOtQH2KZTeK2Rzx0EdRAYuf2Tawl8VJ0m9xiGDsGkn0vU8JSpRk2liVhPc4SIe8OYSRayFT7sv2t/s1600/blog_becomefriends_discover.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Help followers discover new things on Facebook" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCmVcDaKp56sOGutfTb5VG6JyoUOhFNjRwvF0QsihRJ2ptgdux0gLCFX40wCdnuDniSOtQH2KZTeK2Rzx0EdRAYuf2Tawl8VJ0m9xiGDsGkn0vU8JSpRk2liVhPc4SIe8OYSRayFT7sv2t/s1600/blog_becomefriends_discover.jpg" title="Help followers discover new things on Facebook" /></a></div>
<span style="font-family: Arial; font-size: 15px; font-weight: bold; line-height: 1.15; white-space: pre-wrap;">3. Help followers discover new things</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Whenever I see friends at different locations like restaurants, concert venues and vacation spots, a part of me always says “I’d like to check that out, too.” Or if there’s an event coming up and Facebook tells me that friends are going, I’ll probably want to be a part of it as well.. The point here is that Facebook can very often be a way for users to find out about places to go and things to do. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you’re a small business with a strong local customer base, be sure to share area news and interesting events with your followers. You’ll begin to paint yourself as the local expert and a resource for people who want to know more about what’s happening in the area. As an added step, visit these locations and be sure to post photos. Two birds, one stone!</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzGWhSB4XYpWlEUahwxLrYvm_ssxXM4EdQxPM-hlR0hOjMgkczCBnLMvcGRugbFZjANq5i0w0APrsMOfkAB9fE6w8UY1sjkZz74VNLi2ZXoCPTLLy0R7hH1AgA9ir3t3Vikax2eSwevp0K/s1600/blog_becomefriends_tease.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Tease new products on Facebook" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzGWhSB4XYpWlEUahwxLrYvm_ssxXM4EdQxPM-hlR0hOjMgkczCBnLMvcGRugbFZjANq5i0w0APrsMOfkAB9fE6w8UY1sjkZz74VNLi2ZXoCPTLLy0R7hH1AgA9ir3t3Vikax2eSwevp0K/s1600/blog_becomefriends_tease.jpg" title="Tease new products on Facebook" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Tease new products to build interest </span><span style="font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">on Facebook</span></h2>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I have a friend named Vern. We’ve been friends for a long time and have very similar tastes in music, so whenever we get together, our conversation goes like this… “Dude. Have you ever heard of XYZ band? They’re kinda like ABC, but with 123 on vocals and a heavier sound.” Since Vern knows that we enjoy the same types of music, he’s betting that I’ll like XYZ band as well. Once my interest is piqued, it’s more than likely that I’ll soon join him as a fan. And until I actually listen to their music, I’ll have to trust Vern’s recommendation. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In this example, you’re Vern. You know that followers already like your existing product or service. So one way to build interest in new offerings is to tease them on your FB page. Post exclusive photos and talk about how this new product will be different and better. Until the product or service is launched, followers will be hanging on your every word because you know exactly what they like. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUahVjqe-lVak6c_xLKcytaJMi1U6s8-T9OxbIsvVNBzfMVvJPEoW5qyIjMcwE6Dsi4V4YkBUPB-ZJFRpA9Eycis6_bmFPpGpHKcb9_8eEP3qD7huHKQVN_EgeYHKTdFDToRYlxhAy576S/s1600/blog_becomefriends_dialogue.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Start a dialogue on Facebook with followers" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUahVjqe-lVak6c_xLKcytaJMi1U6s8-T9OxbIsvVNBzfMVvJPEoW5qyIjMcwE6Dsi4V4YkBUPB-ZJFRpA9Eycis6_bmFPpGpHKcb9_8eEP3qD7huHKQVN_EgeYHKTdFDToRYlxhAy576S/s1600/blog_becomefriends_dialogue.jpg" title="Start a dialogue on Facebook with followers" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5. Take a controversial stance on an issue to start a dialogue</span></h2>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">During the last election, I got to know a lot about the people that I’m friends with. They felt so strongly about the candidates and issues that they couldn’t help but share their opinions. </span></div>
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<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Personally, I would avoid political issues because it can be somewhat polarizing. A better approach would be to ask questions on topics related to your business. By creating an open forum for followers, you can get input on your own product or service, trends in the industry and more. Throw in a question or two about things unrelated to your industry just to keep things light. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>REMEMBER: People like to do business with other people</b></span></div>
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<span id="docs-internal-guid-da2c7115-2195-8fe8-1463-0c14d825431b"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">When considering your strategy for Facebook, it’s most important to realize that people like to do business with other people, not just a corporate machine. As small businesses, we have the advantage of being able to bring a human element and personal touch to everything that we do, including Facebook. By following these 5 tips, you can start building a relationship with your followers and start utilizing the power of your Facebook friends.</span></span></div>
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Anonymoushttp://www.blogger.com/profile/05122004792751600469noreply@blogger.comtag:blogger.com,1999:blog-4615908563295204226.post-90757922262685702132014-06-25T10:39:00.000-04:002014-06-25T10:39:21.520-04:00Terrapin is Celebrating 15 Years in Business<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipEcEuJPMIZfKpFP2C_RjtgPF87DHstvpwo38_6cm6YHwdN6CPUlc1LDRZzz9kdgRlVJGmLK7_cSxsEr1Jh_8W5zYzbFAUdPTAgrFqxYzB8NHcinhNBQ21eQgIoUlQOW-3mu77nR1mvGC-/s1600/blog_glam_15years.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Terrapin Art & Design Celebrating 15 Years in Business" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipEcEuJPMIZfKpFP2C_RjtgPF87DHstvpwo38_6cm6YHwdN6CPUlc1LDRZzz9kdgRlVJGmLK7_cSxsEr1Jh_8W5zYzbFAUdPTAgrFqxYzB8NHcinhNBQ21eQgIoUlQOW-3mu77nR1mvGC-/s1600/blog_glam_15years.jpg" title="Terrapin Art & Design Celebrating 15 Years in Business" /></a></div>
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<span style="color: #274e13;"><b><span style="color: #93c47d; font-size: large;">On June 22nd, Terrapin celebrated 15 years in business</span> </b></span></h3>
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<span style="font-size: small;">As we reach this milestone and focus on the next 15 years, we wanted to take a minute to thank you, our family, friends, customers and colleagues who have supported us every step of the way. </span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4615908563295204226.post-69122135431966679502014-05-27T11:57:00.000-04:002014-05-27T11:57:13.158-04:00Delete your Facebook page<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz79jXwI_bfpp2nTy_J4eAzDW-uGdZZxJBnM9X0_99LnVIRiZ_PVZW3oJCr5grxi5q3JqqG4iPPgywQUQNJofyNk-9d9lf4fXkx0u6-Zv_dgVWLOEG5uHKtjX5ACeEinBmV6q86fEbGX8F/s1600/blog_deleteFB_garbage.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Delete Your Facebook" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz79jXwI_bfpp2nTy_J4eAzDW-uGdZZxJBnM9X0_99LnVIRiZ_PVZW3oJCr5grxi5q3JqqG4iPPgywQUQNJofyNk-9d9lf4fXkx0u6-Zv_dgVWLOEG5uHKtjX5ACeEinBmV6q86fEbGX8F/s1600/blog_deleteFB_garbage.jpg" title="Delete Your Facebook" /></a></div>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: large; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Delete your Facebook page. There. I’ve said it. </span></h2>
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I’ve been going around and around on this issue for quite a long time and for good reason. </span><br />
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<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I’ve read posts from the top Facebook marketers and they all praise the <a href="http://www.jonloomer.com/2014/05/12/facebook-core-audiences-more-demographics/" target="_blank">new targeting tools</a> that allow you to reach potential customers with pinpoint accuracy. Their metrics show great success when you can filter your audience down to the most minute detail.
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<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I’m also following marketing experts who <a href="http://thenextweb.com/facebook/2013/02/13/we-are-the-16/" target="_blank">criticize Facebook for forcing businesses to pay</a> to reach all of their followers. We all work extremely hard to build the number of Likes, but in the end, Facebook only displays our posts to 16% of those people. Inorder to reach the other 84%, you need to pay to use Facebook advertising and all of those fancy new targeting tools. </span></div>
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So I guess in the end, Facebook has the potential of working if you’re willing to invest money into their advertising platform. But as a small business, your marketing budget is probably small. What we use to compensate for small marketing budgets is time, another valuable commodity that can help a business grow when used effectively. With that being said, is Facebook an effective use of your time? </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjw70N4QlvwxPZZByccw_vAvF9WGT6DyOh_8y6T-jbxo4ZJSyBIoWW9CbQ_OVt5Q0Bk7R1bUZAxMhk7UERACasLAkBiUH1Fwh4CyXhv1hyoP0g5im7-tZBzT77hudJLyG1HP32Z5DfdEBjf/s1600/blog_deleteFB_time.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Wasting time on Facebook or time well spent?" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjw70N4QlvwxPZZByccw_vAvF9WGT6DyOh_8y6T-jbxo4ZJSyBIoWW9CbQ_OVt5Q0Bk7R1bUZAxMhk7UERACasLAkBiUH1Fwh4CyXhv1hyoP0g5im7-tZBzT77hudJLyG1HP32Z5DfdEBjf/s1600/blog_deleteFB_time.jpg" title="Wasting time on Facebook or time well spent?" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: large; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Wasting time or time well spent?</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></h2>
<span style="font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">I get caught up in saying that Facebook time is time well spent, but upon closer inspection, I’m not so sure. I’ve been deluding myself into thinking that it’s productive time because 1. I’m using social media and staying abreast of what’s new and 2. I’m posting content that relates to the work that we do here at Terrapin.
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<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But when I look back at the time I’ve spent, I can’t say that any of it has generated a new lead for the company or resulted in a sale. I’ve been chasing “Likes”, hoping that as that number grows, the number of interested parties seeing our work will also get in touch. That really hasn’t panned out. And as I spend time trying to grow the number of Likes, I’m still not going to reach all of those people because I’ll only reach 16% of my fans organically. Are you kidding me?!?
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU4UHSuhusvPEAj7m6DgR-MVbJEbsz2Q8OvWIgZhm-MJe6ojbl0Q94vECozN3P97a-SeePeTp_TST-Ptr5Wh-IkybXtKu5Zysvqt8CKtegg8JvdhVntun5k4YPiUQa8nw-7Y4nUHa3mP51/s1600/blog_deleteFB_options.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Alternative uses for Facebook time" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU4UHSuhusvPEAj7m6DgR-MVbJEbsz2Q8OvWIgZhm-MJe6ojbl0Q94vECozN3P97a-SeePeTp_TST-Ptr5Wh-IkybXtKu5Zysvqt8CKtegg8JvdhVntun5k4YPiUQa8nw-7Y4nUHa3mP51/s1600/blog_deleteFB_options.jpg" title="Alternative uses for Facebook time" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: large; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Alternative uses for Facebook time</b></span></h2>
<span style="font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">I’ve decided to refocus my time onto other marketing activities that I think will be a more direct route to increasing sales...
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>1. Website content pages</b></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Terrapin site is our primary marketing tool, so it only makes sense to spend time here to keep it current. As our company has grown, our service offering and portfolio has changed and grown, but our site hasn’t kept pace. My goal is to comb through our extensive site, update the content and ensure that every page is optimized for search engines. The bottomline is that our website needs to be doing everything possible to generate new leads.
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>2. Email marketing</b></span></div>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Our email list has been growing slowly, but steadily over the last few years, so I think it’s time that we put more time into the message that we’re sending out. We have a direct link to potential customer’s inboxes and have a great open rate, so it’s time to tweak our message to maximize effectiveness. Generating new content for the website should also provide great topics to promote through email.</span></div>
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<b>3. Blogging</b></span><br />
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I enjoy writing, but with so many hats to wear as a small business owner, I rarely allow myself the time to do it. I’m pledging to double my output and write multiple blog articles a month, each with a targeted focus that’s replete with keywords that search engines love. </span></div>
<span style="font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">
But blogging isn’t just about pushing out content… it will be important for me to read other blogs and create connections across the blogosphere. Commenting and sharing related blogs for small business and marketing in Rhode Island and Massachusetts will help to get the Terrapin name out there and hopefully build our expertise as one Southern New England’s premiere marketing companies.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjjf4dJBOL5qGQTqcdS7y7A_QY8wOM4wQOzYvZoZVSAczjz8asYB48-4nbN3Av0vJ9DOE91-kRvRP8vbZFINlhWHJPMXMjPhCCzoiZbqzk_PUe0jBUFct4qA6jB1VHW-uHHPt2XTdFODc7/s1600/blog_deleteFB_direction.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Should you delete your Facebook?" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjjf4dJBOL5qGQTqcdS7y7A_QY8wOM4wQOzYvZoZVSAczjz8asYB48-4nbN3Av0vJ9DOE91-kRvRP8vbZFINlhWHJPMXMjPhCCzoiZbqzk_PUe0jBUFct4qA6jB1VHW-uHHPt2XTdFODc7/s1600/blog_deleteFB_direction.jpg" title="Should you delete your Facebook?" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: large; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Should you delete your Facebook?</b></span></h2>
<span style="font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">I know that a lot of small businesses across Rhode Island and Massachusetts are probably in the same boat as we are. Facebook keeps us busy, but is it really time well spent? For most businesses that we encounter, I do not think that FB makes sense. But if you can answer “Yes” to any 3 of the following criteria, I think you can tap into the power of FB marketing:</span></div>
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1. You are a B2C company</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. You offer a tangible product that photographs well</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. You have marketing budget to spend on FB advertising</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. You have time to dedicate to generating content </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5. You have time to build Likes and interact with Fans of your page</span></div>
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<span style="font-family: Arial; font-weight: bold; line-height: 1.15; white-space: pre-wrap;"><span style="font-size: large;">Making the best use of Terrapin time</span></span></h2>
<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Full disclosure: I am not going to delete the Terrapin FB page - we’re just going to balance the time that we spend on it as a marketing tool. It won’t be our first priority in terms of time and money. It’s merely another tool in the marketing bag that we can use to get our message out. Our focus moving forward will be creating valuable content that we can promote through all of our marketing channels: website, email marketing, blogging, LinkedIn AND Facebook. </span></div>
Anonymoushttp://www.blogger.com/profile/05122004792751600469noreply@blogger.comtag:blogger.com,1999:blog-4615908563295204226.post-54515163231012546192014-02-13T11:06:00.000-05:002014-02-27T12:38:40.143-05:00The top 3 social media platforms for small businesses in Rhode Island and Massachusetts<br />
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<a href="http://www.terrapinad.com/" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdUqmVpyqYKfQ2juIlwzZ9ahU9G0U0Mcbx2ojI5sJaRnu1dabjCjSY8D7N1stM4Qfn0mu-c9CFfmsuSNvWx7W76FaobbNUspwPtexo85KbKU5tCIQ5CqUDCz8XdD67nT9niEk3X99v52bV/s1600/blog_glam_socialmediabubbles.jpg" /></a></div>
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<span style="font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">Social media marketing can be a difficult thing for small businesses in Rhode Island and Massachusetts. Everyone is talking about it, but it can be hard to see through the hype and understand which options really are right for your small business. After careful thought, these are what we here at Terrapin see as the top choices for small businesses in the area to consider. </span></div>
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<a href="http://www.linkedin.com/company/353006" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="LinkedIn for small businesses in RI and MA" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBQJwrs-sk18a22ECMMioXBNcyYR4Syn62JTByp-tNGrH3MDH8wawzofNBZ-OtjWJrst-e5pdw4HtFoOauefCDwanUBDcMk4Z8QCX6vk6RKEOzdggVOzYS3gedA1oL8otMUc8R-Nji_7YS/s1600/blog_social_linkedin.jpg" title="LinkedIn for small businesses in RI and MA" /></a><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: large;">LinkedIn</span></span></h2>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Many consider LinkedIn to be Facebook for business people, and it's a good analogy. You can expect to find business people here networking, trading ideas and learning about all facets of business. We use LinkedIn here at Terrapin for a few different reasons...</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>1. Research new potentials, vendors and employees</b></span></h3>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">LinkedIn provides insight into the skills, work experience and specialties of new people who may interface with your business. Prepare for the initial contact with common interests by looking these people up in advance.</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>2. Gain prominence as an expert in your industry</b></span></h3>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">LinkedIn allows you to write recommendations and endorse connections for certain skills. Input from other professionals like this can add a lot of credibility to your name and open up new opportunities from people researching you or your company.</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>3. Learn new skills and follow trends </b></span></h3>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">LinkedIn Groups allow you to meet other business professionals who share your interests, passions and goals. Bounce ideas off of these people to get a new perspective on a challenge or opportunity, and arm yourself with more business building skills.</span><br />
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<a href="https://plus.google.com/b/117765975721017629896/117765975721017629896/posts" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Google+ for small businesses in RI and MA" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeYbD9gEK9OUiknrqTeE5GF_-lC4SsEQBb6gvAQ-TY6CMIsm-v5W5pMTPwgSOyI34kRsvAvXotUAVcJ-GAZWIDYhx-myhKNbpusn4vjshXSZqB6PSDj-GGO_IpGPf9ZUGgM3GhDVe3DIY2/s1600/blog_social_googleplus.jpg" title="Google+ for small businesses in RI and MA" /></a></div>
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<span style="font-family: Arial; font-size: large; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Google</span><span style="font-family: Arial; font-size: large; vertical-align: baseline; white-space: pre-wrap;">+</span></h2>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google's social network doesn't get the same respect as Facebook or Twitter, but it's not something your should ignore for a couple of reasons...</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>1. Rise up in the Google search rankings</b></span></h3>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Evidence suggests that posts on Google+ get priority treatment in Google search. With so many companies competing for search engine visibility, it makes sense to take advantage of everything that you can to raise your natural rankings and be seen. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Uncover new ways to market your business</span></h3>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We've found Google+ to be a great source of information on the latest trends in marketing, namely content marketing, social media and, surprise!, search engine optimization. It seems as though the thought leaders in marketing have all adopted Google+ and are happy to share ideas with other users there. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>3. A playground for Google lovers</b></span></h3>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A fringe benefit for Google diehards is that Google+ is chock full of news surrounding all of the Google products and technology. First look at the latest Android powered phones and tablets? Check. New developments in Google Glass? Check. Great new apps in the Google Play store? It’s all here for Google lovers.</span><br />
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<a href="http://www.youtube.com/user/TerrapinAD" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="YouTube for small businesses in RI and MA" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVbUcgbhlntiwuQCVzomzdvuiBsROQeqEXAzeTvuFItLioJ-w6AXEDr-ZTg3fILEtCWWFV3ttYmPR8oPSAWuI2jxkh1JmUEbnlCOxhGtdb8v9fzNYeELLlha2x1Ck6-Fw08WYqOFICB1P2/s1600/blog_social_youtube.jpg" title="YouTube for small businesses in RI and MA" /></a></div>
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<span style="font-family: Arial; font-weight: bold; line-height: 1.15; white-space: pre-wrap;"><span style="font-size: large;">YouTube</span></span></h2>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If videos aren't a part of your marketing strategy, you might consider making them one in the near future. YouTube is the second largest search engine in the world, allowing millions of users to bring information to life in video format. We’d suggest these topics for compelling videos:</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Product demonstrations and reviews</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Guided tours of your facility</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Introductions to key team members at your company</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Video testimonials from satisfied customers</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It's also important to note that YouTube is incredibly popular with the younger generation of internet users. In a recent poll, 68% of users aged 14-34 reported that they frequently visit YouTube for its video content. So if you’re trying to reach these younger users, or think this market will become an important base for your clientele in the near future, you need to consider YouTube today.</span><br />
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<b style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In Conclusion</span></h2>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We know that these 3 choices may not be the most popular selections for small businesses in RI and MA. You may already be in engaged in Facebook, Twitter or Pinterest, which is OK. Obviously tour business needs to evaluate each of the options based on your particular industry or niche and an understanding of where your customers can currently be found. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But with some focused effort, we feel these 3 social media tools will allow your company to participate in the social media revolution in a way that creates real growth in your organization in the form of networking, education, sales and marketing. </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Not sure where to start? Contact Terrapin Art & Design to learn more about our <b><a href="http://goo.gl/85uz2x" target="_blank">Social Media Mentoring and Consulting services</a></b>. This could be just what your business needs to jumpstart a successful social media marketing campaign.</span></div>
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Anonymoushttp://www.blogger.com/profile/05122004792751600469noreply@blogger.comtag:blogger.com,1999:blog-4615908563295204226.post-59972422657896336282013-09-03T16:34:00.001-04:002013-09-09T13:39:17.843-04:00Seeing Your Business Through Your Customer’s Eyes<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">When you’re engaged in running and building your business, sometimes you get caught up in the details of day to day operation. If you're like most small business owners there never seems to be enough time in the day to get everything done. </span><span style="font-family: Arial, Helvetica, sans-serif;"><b>This can lead to missing out on the bigger picture – your customers. </b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">When potential customers search for your products and services, visit your website, and connect on social media, they do not see the intricate details of your marketing efforts. Instead, they see what is at face value – your content, your social media presence, your competition, etc. In order to ensure that your business covers all bases and provides the customer with what they want to see, it is helpful to look at your business through their eyes. </span><br />
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<b><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;">When was the last time you…</span></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtsFFSNA5pL1lTpcISP0XvGMIGoRKlnYoWhPpfBCrg4FHGi4B95fmaZaZCgiRYRihNR6g6m9H8sCfNEX60NH6NnSGC7MpWIYMODcQiR8fVV6_63sNequNGsx6u7FQj7Lt4Qw0dhg2WM1Yu/s1600/ViewedYourWebsite.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtsFFSNA5pL1lTpcISP0XvGMIGoRKlnYoWhPpfBCrg4FHGi4B95fmaZaZCgiRYRihNR6g6m9H8sCfNEX60NH6NnSGC7MpWIYMODcQiR8fVV6_63sNequNGsx6u7FQj7Lt4Qw0dhg2WM1Yu/s1600/ViewedYourWebsite.jpg" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><b>You probably jump on the internet on a daily basis, but how often do you visit your website as your customers see it?</b> When it comes to the customer, the most important aspect of a website is current content. Keeping your content current and regularly updated shows the customer that your company is still active and that you are experienced in your industry. First, you should ensure that the products and services you offer on your site fall in line with the current direction of your company. An obvious mismatch could make your customers more likely to choose one of your competitors. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Second, you should regularly update any content on your site that is dated, such as news, blog posts, and articles. Having old content may cause potential customers to place less trust in your brand or even assume that you have gone out of business. Finally, you should ensure that the employees featured on your website are still a part of your business. One key aspect of creating a connection to potential customers is by giving a face to your business. Your website should always stay updated with employee changes in the same way that you would update new products or your blog.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibFgxlvMh_9eZB38uES0uCnkQlSGk7sHlxCMDMOK6ZRDQZiu_XAy65SrCX1KBS2b2O0wETYRi8WvgzPTHl3K2DSgESe9mqN9w8Ilru9mbgcMJSCeM0A9N5SbSCM5g-6lBMLFcGUxN2ifxL/s1600/GoogleYourCompany.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibFgxlvMh_9eZB38uES0uCnkQlSGk7sHlxCMDMOK6ZRDQZiu_XAy65SrCX1KBS2b2O0wETYRi8WvgzPTHl3K2DSgESe9mqN9w8Ilru9mbgcMJSCeM0A9N5SbSCM5g-6lBMLFcGUxN2ifxL/s1600/GoogleYourCompany.jpg" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><b>Googling your company is a simple and fast way to see what your customers see when they seek out your business.</b> You can easily determine how high you are ranking in search results, what other places on the web your company appears, and whether potential customers are seeing negative or positive results. First, you should ensure that your website and all social media profiles are ranking at the top of a search for your business. Customers should be able to easily locate any and all online presence that represents your business.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Next, you should continue scrolling through the search results to see where else your company appears. Do any other organizations or directory sites list your company? If so, you should ensure that information about your company is correct and updated on these sites. Finally, look further to see if any search results provide negative discussions of your company, such as bad reviews, lawsuits, or product recalls. This can both inform the next steps in your internet marketing campaign and keep you in the know about how your business is viewed by customers.</span><span style="font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"> </span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFu15tu1QaP4gZk4bJITZtLsfU1nigliYBJ14FY07XzIdu5UPeLWC2iyvWffe9qPbiLPJdj7xRSon5hRKff8JTWENH40HrBXlDRESFzyOgjZlVF3gPcVFGbjSNYuiNHy0VEtlJ12nVShvE/s1600/GoogleYourCompetition.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFu15tu1QaP4gZk4bJITZtLsfU1nigliYBJ14FY07XzIdu5UPeLWC2iyvWffe9qPbiLPJdj7xRSon5hRKff8JTWENH40HrBXlDRESFzyOgjZlVF3gPcVFGbjSNYuiNHy0VEtlJ12nVShvE/s1600/GoogleYourCompetition.jpg" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><b>Googling your industry and competition is also an excellent way to see how you match up in terms of internet presence.</b> The best way to test this from the customer’s perspective is to type in keywords or phrases that potential customers use to find your products or services. Using keywords that customers search for in your industry will show you exactly what they see.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">First, check out what<b> </b>competitors show up in your search results. Because these are the other companies that your customers are seeing, it is imperative that you match up to their online presence. You should also determine if they are local, national, or international players; figuring out the scope of your competition will enable you to tweak your own marketing campaign accordingly.</span><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"> </span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Next, see what products or services your competitors are offering, and examine how well your own products and services match up. If your competition is providing an in-demand service or brand new product that your business is not, it may be time to change and update the products and services of your own company. Finally, you should also determine whether or not your SEO campaign is missing out on any keywords that potential customers are using. Your website should be optimized for these keywords to ensure that when customers search for products and services in your industry, they find your company first.</span><br />
<br />Team Terrapinhttp://www.blogger.com/profile/11605675282893914251noreply@blogger.com85 Industrial Circle, Lincoln, RI 02865, USA41.8925901 -71.40843989999996217.8771146 -112.71703389999996 65.9080656 -30.099845899999963tag:blogger.com,1999:blog-4615908563295204226.post-79368865131690704822013-07-23T17:09:00.000-04:002013-07-23T17:09:51.777-04:00The Importance of Print Design in Marketing<br />
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<a href="http://www.terrapinad.com/pages/cfPrintDesign.cfm" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="The Importance of Print Design in Marketing" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJGAn4b3bLNjnspcGoIgp8uWVoGCgIxNTLJ9ZtJi3Ruob1U3giLGKFE4bb4hxNiuYtNXj30hI8sVZZwReUguRUNFXuY6nizCdbKJgw8ZDFqlVzFrG6q8Yt4rGjFngHHUmS02_hMzACcpke/s1600/blog_glam_ImportanceOfPrint.jpg" title="" /></a></div>
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<!--[if gte mso 9]><xml>
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</xml><![endif]--><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">While some may deem print design as outdated in comparison
to web design, Terrapin Art & Design views print design as even more
exciting. Print design offers many marketing opportunities that web design
cannot compete with. Despite the fact that most customers will turn to a
company’s website first, no website can replicate the effect of holding an
actual object printed with information about a company’s products and services.
Print design is often overlooked because it uses materials that blend in with
our daily lives, but contrary to popular belief, print design cannot be
replaced by web design.</span></span><b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span></b><br />
<br />
<div class="MsoNormal">
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfPortfolio.cfm" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Print Design vs. Web Design" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhQljL53tsTYWXQ7A5CeMfGkm_vKVzMS0R6Mhk3bAhfmcpfht4QgRkJq8gXSOEqvidW9-5eUDGNKaAxGFPeGj1qyhyFjaaytjsX54_fc2db79N53xTUZIYxx_z-x_bFlRmusQLLyVtJFD0/s1600/blog_images_printVSweb.jpg" title="" /></a></div>
<br />
<b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">Print Design vs. Web Design</span></span></b><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Because print design and web design both involve computer
generated text and images, they must be the same, right? Wrong. Print design
refers to the creation of many <span style="color: black;"><span class="Hyperlink1">elements
of our daily lives</span></span> that may even go unnoticed, such as magazine ads,
posters, album covers, and t-shirts. Print design usually involves a few basic
components: images, text, layout, symbols, and logos. A good graphic designer
will use these elements to create a simple message that informs but does not
overwhelm the reader.</span></span><b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span></b><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.facebook.com/media/set/?set=a.10150563941539544.398256.91171074543&type=3" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Why Do You Need Print Design?" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOr1FDTeOmUbkdREPqqOhBJmI-FEyHXvIYl9vPJhUPvHlTiC-YQ0WsDzVTKMs9iiwLdiQCBvQY-6uOXtiv-sN-5EcorQ8kz1E6Jy345ycg7GJ__mYSZodQII3ZXec3vZqjQECk1eOoYMKw/s1600/blog_images_WhyPrintDesign.jpg" title="" /></a></div>
<br />
<b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">Why Do You Need Print Design?</span></span></b><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span></div>
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<ul>
<li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Reaching
Your Target Audience:</b> Yes, a good website is the best way to reach most
target audiences. However, utilizing print design along with your website will
allow you to reach a broader audience. In addition, many elements of print
design are important parts of attracting new clients, such as brochures and
print advertisements.</span></span></li>
</ul>
</div>
<ul>
<li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Branding
Goes Beyond a Logo:</b> Every company needs a logo, but successful branding <span class="Hyperlink1">goes beyond a simple logo</span>. Both your logo and your
website’s fonts, colors, and general layout should coordinate with your printed
materials. Presenting a united brand shows customers that your business is
professional, and also creates name recognition. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Layout
is Crucial:</b> We cannot stress the <span class="Hyperlink1">importance of good layout</span> enough. If customers do
not understand your layout, the entire message that you are trying to send
could be lost. A good graphic designer has the knowledge and experience to
structure a layout that will reach customers and bring in business.</span></span></li>
</ul>
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/portfolio/cfPortfolioPrint.cfm" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Why You Shouldn’t Just DIY" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-2WGjIuFS6ExOgTIRyutqzRY3cEVMnnw9DwfMUWX1T9X9gaoU47udw42jpecdShbXa0zoatIjxasp04Vl_MoVzdl8hxshoHlxsUsx9WG-SBh6SG5SlnFTFJW5EWtYeaYN5bvdvlHeR0yd/s1600/blog_images_DIY.jpg" title="" /></a></div>
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<b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">Why You Shouldn’t Just DIY</span></span></b><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span><br />
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Many business believe that they can simply take a
“do-it-yourself” approach to print design. After all, how difficult could it be
to type up information about your company and format it nicely? There are many
reasons why having an experienced graphic designer on your team is an
invaluable resource.</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b> </b></span></span><br />
<ul>
<li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Experience:</b>
The most important benefit of hiring a graphic designer is that they have <span class="Hyperlink1">experience</span>.
Not only does a graphic designer possess technical skills, but he or she also
has industry-based knowledge about what works, and what does not work.</span></span></li>
</ul>
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<ul>
<li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Details:</b>
With print design, it all comes down to details. Successful graphic design will
allow your company’s information to <span class="Hyperlink1">stand out while still blending in</span>. Sound confusing?
Consider the marketing strategies of successful brands. They engage their
potential customers without overpowering them, which is a strategy that
visually pleases their audience and attracts new clients.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><b>Logo:</b>
While branding is more than just a good logo, <span class="Hyperlink1">a logo is very important</span> to begin any successful
marketing campaign. Graphic designers are trained to create logos that will
lead to brand recognition. This logo should appear on all materials: website,
business cards, brochures, advertisements, etc. Your logo will unite any
materials connected to your company and send the message that your business is
professional and reputable.</span></span></li>
</ul>
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<a href="http://www.terrapinad.com/pages/cfPrintDesign.cfm" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Choosing Terrapin Art & Design " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFjIi4HMuILl2Hw0N8rGj2RRLlG6QaKfxNLIO_45UZJ-FgUPvHqQ6w-mQuthUqpenxHKFFrLgnWGy3GKeMS2PqRbDgfIsr0vZFvU6NOLldt3c0Trx8Npw_YSvAT2dGkIScHn9Jgw610cj9/s1600/blog_images_ChooseTerrapin.jpg" title="" /></a></div>
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<b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">Choosing Terrapin Art & Design</span></span></b><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Terrapin Art & Design has much to offer potential
clients when it comes to both web design and <span class="Hyperlink1">print design</span>. Not only will we create a logo for
your business, but we also offer services to coordinate your website and print
materials. We can assist with a number of print material campaigns, such as
direct mail, display ads, sell sheets, sales presentation kits, newsletters,
brochures, flyers, billboards, signs, and vehicle graphics. Our team can bring your business to life with a consistent design for your marketing
campaign.</span></span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4615908563295204226.post-70915112008233774242013-05-24T10:34:00.000-04:002013-05-30T15:38:36.864-04:00Preparing for Employee Photo Day<!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]--><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">At Terrapin we've always said that people like doing business with other people. A website and marketing materials provide the perfect opportunity to introduce the team that makes your business unique. Whether you hire a professional photographer or decide to use a point-and-shoot camera, taking some time to plan an employee photo day will give you a better shot at getting great photographs.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-size: large;">1. Decide Who Needs to be Photographed</span></b> - Typically the management team will be photographed individually. But don't stop there. Think of how you can group other employees together - sales team, administrative staff, etc and get photos of them too. If you have a large number of employees a team photo easily communicates the size of your organization. Create a list of all the photos (and whose in them) so that you, your staff and your photographer can stay organized.</span></span><br />
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<a href="http://www.pfsfire.com/pages/cfAbout.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Decide Who Needs to be Photographed" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiojbVF7xVU5royxQyzIuZ_mdK1EsSsLXBoXJVn7AL-GFbW-Rx7w3Ds9Us8B5-8Y_p4QpxPEjhvSOWfgFIYgEnF-xDlszFW1BjHN_qvaf4moMdulvpSKgUBYsXplI6b8pN2A58mPa7sCDUB/s1600/blog_PFS_HeadShots.jpg" title="" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-size: large;">2. Select a Variety of Locations</span></b> - The interior and exterior of your facility can provide unique backdrops for your photographs. Take a few minutes to look around and see what might work. A solid colored wall, someone's work area, the main entrance to the building all make great candidates.</span></span><br />
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<span style="font-size: small;"><span style="font-family: "Arial","sans-serif";"><i><span style="font-size: large;">Solid Color Backgroun<span style="font-size: large;">d</span></span></i> </span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbTVEzsz0N6_gDk06zX3Bp4r4P6V3jlM5fDJlJsCZE9psNTYEW3LSvkaxa4uIkWLmMWbn920DYaF4NFHpRY2kGdm5Q7QsJbu54zNXOvIN3lwYwkppS5zt7zs1J-13Ap0ba3HEfvrUqaCeg/s1600/blog_Sted-Kaz_HeadShots.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Select a Variety of Locations - Solid Color Backgrounds" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbTVEzsz0N6_gDk06zX3Bp4r4P6V3jlM5fDJlJsCZE9psNTYEW3LSvkaxa4uIkWLmMWbn920DYaF4NFHpRY2kGdm5Q7QsJbu54zNXOvIN3lwYwkppS5zt7zs1J-13Ap0ba3HEfvrUqaCeg/s1600/blog_Sted-Kaz_HeadShots.jpg" title="" /></a></div>
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<i><span style="font-size: small;"><span style="font-family: "Arial","sans-serif";"><span style="font-size: large;">Inside Your Location</span></span></span></i><b><span style="font-size: small;"><span style="font-family: "Arial","sans-serif";"> </span></span></b></div>
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<a href="https://www.facebook.com/media/set/?set=a.10151206880084544.474901.91171074543&type=3" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Select a Variety of Locations - Indoors" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2DwFQGNSZk5Q5CCUOlh3nhcP2uM1CVoBOhsitLfa2Y1T4Rz7MtO5IVnHu2J9OSQeRShL3Ryy93TuIM6KjHl9pvq6WuAn-yqIoStstKUY6Zm_MvqC2Gz7Pqu3Z7wbtqYu2p5SiqwAVBB6R/s1600/blog_OlennPenza_HeadShots.jpg" title="" /></a></div>
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<span style="font-size: small;"><span style="font-family: "Arial","sans-serif";"><i><span style="font-size: large;"><span style="font-size: large;">Take Advantage of the Beauty o<span style="font-size: large;">f Nature</span></span></span></i> </span></span></div>
<a href="http://www.wardandvaudry.com/pages/cfOurTeam.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Select a Variety of Locations - Ourdoors" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2-OhRunLmjXTq5wfsHpsJUWhfQVpHJkvOeo9CyBLtyevX_ASAXWm8Uz2rVnTeB2fx3Sl_MipgYTn1HJOcbN_440nAWvsd2hlJk-ApueQQNW4iMt4ltB4R0KN1LEQwd0HvlTbH9OjSDKtw/s1600/blog_WardVaudry_HeadShots.jpg" title="" /></a><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-size: large;"> </span></b></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-size: large;">3. Set a Dress Code</span></b> - Whether uniforms, logo'd shirts or just company colors, a dress code will add consistency to the photos.</span></span><br />
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<a href="http://www.linspropanetrucks.com/ourStaff.html" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Set a Dress Code" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI6iucingnUGTmPTWdyzqBubuZhbR5JMVZeRoN-SxzloyZTCARIMyyLr_twOht0gLvJe5bv3jfXg7zRj6XIwlY6TTtln-A0RIjRjp3UPgQFGGTDm27mZ1tA_ldGj2baun-YW7HrwptLVC5/s1600/blog_LinsPropane_HeadShots.jpg" title="" /></a><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-size: large;"> </span></b></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-size: large;">4. Prepare Your Team</span></b> - Make sure employees are aware of the dress code, time of photographs and anything else that may be expected of them. Provide as much advance notice as possible and then remind them a few days prior. This way they can look their best.</span></span><br />
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<a href="http://www.whitecrosspharmacy.com/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Prepare Your Team" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV2Qdpi0tLeM2k77ofTZv0f2FezbDJDpNV7-XhorQRwJZZ86KwGPsV73vbAY7ZvxGW4kvZ8pVsbKPlO3XxvoFSNlzeHxza6FA4y2R1RzkShXNgu-4Jw9mIgZZk_K282W5LEsXVgvrnKixm/s1600/blog_WhiteCross_HeadShots.jpg" title="" /></a><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-size: large;"> </span></b></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-size: large;">5. Make it a Fun Event</span></b> - Some people love being in front of the camera. Others... not so much. Come up with ideas to help lighten the mood. Food, music, laughter. If you're employees are having a good time it will show through in the photographs.</span></span><br />
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<a href="https://www.facebook.com/media/set/?set=a.10151206880084544.474901.91171074543&type=3" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Make it a Fun Event" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjqmPqCq-Qrxc9Om8LklOa3Nigjj-b5IeGXf5a7Lw4cKxiJ7F2YnCtnC4Fv_rD5Py9XLendxwmFdI4FWjHYUvoPqyj7W6wDxGnxJKWw_JsklTA-yvrFPRHJEyFWFfkMDdAc7Bm2xVCK3fK/s1600/blog_CHOPs_HeadShots.jpg" title="" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Some time spent planning will save time and stress for everyone come photo day. Happy planning!</span></span></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4615908563295204226.post-37751838153173782992013-04-24T17:05:00.000-04:002013-04-24T17:05:12.337-04:003 Steps to Keep Your Company History Current<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.facebook.com/pages/Terrapin-Art-Design/91171074543?ref=hl" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsf0Ckw-c1wW-Tkol8h9RyuIJnY1aIJmNl0kyxEHh9yROX608h5j3GHMhd0dEqGcZge6lSq17PNOu2M2e0Cngo2T6hn4_Fmc0auswqom7xoFr-CF87-YfAtqinvcAG0SIh2U9dwYv7po15/s1600/blog_glam.jpg" /></a></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">During
our years in business we've met with a lot of companies around RI and
Southeastern MA. Some have been around
for decades, others over a century. We
commonly see old framed photos around their offices and it's always interesting to us to get
a glimpse into the past and see how it was done "back in the day".<o:p></o:p></span></span><br />
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">As
we start a new project we're excited to have all this great photography to work
with... and then it happens. It turns
out that many of these companies have not done a good job of documenting the
past 10 or more years of their history. There
is little to no photography for us to work from.<o:p></o:p></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Digital
photography has come a long way in the past decade. A point and shoot camera, even the camera on
your mobile device can capture an impressive photo. You just have to be on the lookout for things
to photograph:<o:p></o:p></span></span></div>
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<a href="https://www.facebook.com/pages/Terrapin-Art-Design/91171074543?ref=hl" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMkfo7S0dLDMxg_9aMNk9Oc7w9ZSqTCRDEyyK3RMxbUQ3XjxSKWaSsFVxDzmkdOfxkI68OhXr9_E-yTptuFjoawlp8iL-lCd2bZZcgsgza9A5yzh5JeS01Q9VBAVvpEFLRL-ze1kUNFGYT/s1600/blog_glam2.jpg" /></a></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-family: "Arial","sans-serif"; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;">1. Things
that are New</span><o:p></o:p></span></b></span></span></div>
<ul>
<li><!--[if !supportLists]--><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Employees
or key personnel<o:p></o:p></span></span><!--[endif]--></li>
<li><!--[if !supportLists]--><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Products
and services<o:p></o:p></span></span><!--[endif]--></li>
<li><!--[if !supportLists]--><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Equipment,
vehicles, capabilities<o:p></o:p></span></span><!--[endif]--></li>
<li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">New
location or facility remodel<o:p></o:p></span></span><div class="separator" style="clear: both; text-align: center;">
</div>
</li>
</ul>
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</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.facebook.com/pages/Terrapin-Art-Design/91171074543?ref=hl" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK5WjPS7zV3-dZZMMH_nvux5U_r_42Wg9SEgFw03ord-uvRP55yobcKlcJHTXdG_FVmX8iPmdzclCmthnz9bhywYTQCFrfugq2d30zqRNxQCSaT05a9Hm64U9K9SBUG_CbSM7-XX3iizli/s1600/simmeringSoup.jpg" /></a></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-family: "Arial","sans-serif"; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;">2. Events
that are Timely</span><o:p></o:p></span></b></span></span></div>
<ul>
<li><!--[if !supportLists]--><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Recently
completed project<o:p></o:p></span></span><!--[endif]--></li>
<li><!--[if !supportLists]--><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Company
outings / celebrations<o:p></o:p></span></span><!--[endif]--></li>
<li><!--[if !supportLists]--><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Special
sales or celebrity appearances<o:p></o:p></span></span><!--[endif]--></li>
<li><!--[if !supportLists]--><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Employee
training sessions<o:p></o:p></span></span><!--[endif]--></li>
<li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Exhibit
at a tradeshow</span></span></li>
</ul>
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<a href="https://www.facebook.com/pages/Terrapin-Art-Design/91171074543?ref=hl" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho8HiWKLzl54_KcIHIlDWCzXl2JdZiiVCvZAi1nnunOmM71Fgdl1euhewdvJOwJwvwbsZ8Gt_RSoJ3dBCf_1Onn7zWTS_wcTp2d0vnVtijEGHTz87fE4LqS2CwxCEb4Jw9CDC0M0_vQwO3/s1600/blog_glam3.jpg" /></a></div>
<b style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;">3. Achievements
that are Recognized</span></span></b></div>
<ul>
<li><!--[if !supportLists]--><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Awards
& certifications<o:p></o:p></span></span><!--[endif]--></li>
<li><!--[if !supportLists]--><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Employee
recognition<o:p></o:p></span></span><!--[endif]--></li>
<li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Speaking
engagements<o:p></o:p></span></span></li>
</ul>
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<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">If
you get yourself in the habit of taking photos on a regular basis, you'll soon
have a treasure trove of recent happenings that you can use to market your
business online, in print, or through social media. And you will give someone 50 years down the
road more interesting photos of the past to learn from.</span></span><o:p></o:p></span></div>
Team Terrapinhttp://www.blogger.com/profile/11605675282893914251noreply@blogger.com85 Industrial Circle, Lincoln, RI 02865, USA41.8925901 -71.40843989999996217.8771201 -112.71703389999996 65.9080601 -30.099845899999963tag:blogger.com,1999:blog-4615908563295204226.post-22623363201306246622013-04-15T10:24:00.000-04:002013-04-15T10:24:33.660-04:00Choosing Between Commercial and Stock Photography<!--[if gte mso 9]><xml>
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<![endif]--><span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">To effectively market
your small business, you need eye-catching photography front and center. </span></b><span style="font-family: "Arial","sans-serif";">Two excellent options
can load your marketing strategy with images that pop; high quality <b style="mso-bidi-font-weight: normal;">stock or commercial photography.</b></span></span><br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOBOdihaQ1G-l1mP7CJQ-hlQho6D8qic1upxXbA_8fyHZU49Z41mdvxkDhmuI3rVdMLnDBdocxWrYXwBCrqiGW8HslrzHqrgkZHFo1ULtS8obj8JYMnck3DXQM_Xcb_6Qo4_P5evN1cW-e/s1600/blog_images_PhotoDave2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOBOdihaQ1G-l1mP7CJQ-hlQho6D8qic1upxXbA_8fyHZU49Z41mdvxkDhmuI3rVdMLnDBdocxWrYXwBCrqiGW8HslrzHqrgkZHFo1ULtS8obj8JYMnck3DXQM_Xcb_6Qo4_P5evN1cW-e/s1600/blog_images_PhotoDave2.jpg" /></a><span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"><span style="font-size: large;">C</span>ommercial or Stock;
You Win Either Way</span></b></span><br />
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Both commercial and
stock photography convey a tone of professionalism and pique customer interest.</span></b><span style="font-family: "Arial","sans-serif";"> A powerful stock image
on your brochure cover or a homepage slideshow of commercial photography engages
readers and visitors. </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Commercial
and stock both draw attention to your marketing collateral, but they have their
differences. It comes down to your small business’ wants, needs and budget. </span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><br /></span>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivqy78Bc9F41m0AJxkD0MAEL592E2_7RZPdveQ0MzHI5z6TgjyY0z5JKWkCXAQGg0La5xdSWcPQFZcsv_K3jzx-pUpCBzB83X58_NzbXedxJTolkPMvKNq3hhbCG-tJ7cbH1JX6LGvDBZv/s1600/blog_images_davesGB.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivqy78Bc9F41m0AJxkD0MAEL592E2_7RZPdveQ0MzHI5z6TgjyY0z5JKWkCXAQGg0La5xdSWcPQFZcsv_K3jzx-pUpCBzB83X58_NzbXedxJTolkPMvKNq3hhbCG-tJ7cbH1JX6LGvDBZv/s1600/blog_images_davesGB.jpg" /></a><span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Controlling Your
Company Image</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">A
key advantage of commercial photography is control.<b style="mso-bidi-font-weight: normal;"> You determine what the camera lens captures:</b></span></div>
<ul>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">You
control your company’s unique image and portrayal</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">You
control exactly how your brand is built going forward</span></li>
</ul>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Commercial
photography is more expensive, but you own the photos free and clear. If the
money isn’t there or you want to invest elsewhere, stock photography is the
ideal alternative. </span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><br /></span>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfhFVl3BIEboKJfy8W1LI4s6XuwRDj86nIAxYa2YhJgwd3zVwvDqm1_VYYVDpiwgnqoktxZfsytOk8hfXPDYQjyX1sOQ0vSF-ZB4lFs7-IXL7IW2jmhT0Qjhmmip3hUWUR9v2G-LYtkRQh/s1600/blog_images_thatGuy.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfhFVl3BIEboKJfy8W1LI4s6XuwRDj86nIAxYa2YhJgwd3zVwvDqm1_VYYVDpiwgnqoktxZfsytOk8hfXPDYQjyX1sOQ0vSF-ZB4lFs7-IXL7IW2jmhT0Qjhmmip3hUWUR9v2G-LYtkRQh/s1600/blog_images_thatGuy.jpg" /></a><span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Your Company Image is
in-Stock</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Carefully chosen,
compelling stock images can give you the same results as commercial
photography. </span></b><span style="font-family: "Arial","sans-serif";">Among
many factors to consider in the stock selection process is relevance. Choose
stock photos that tie in to your company, product or service. </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Services
like iStock boast a catalog of millions of photos by category. You don’t need
to be an expert photographer. Simply browse the libraries and ask yourself; <i style="mso-bidi-font-style: normal;">“Do I want this image representing my
company?” </i>Trust your judgment, instinct and keep an eye out for:</span></div>
<ul>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Out-of-date
or general poor quality photos</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Photos
featuring “overposed” or stiff-looking people</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Similar
photos being used by your competition</span></li>
</ul>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Stock
photos come with a lower cost, but there is a price spectrum. Spend on the
higher end of this scale. These photos are less likely to have been purchased
by competitors, making them more exclusive.</span></div>
<div class="MsoNoSpacing">
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaEYKhkJKyzwml8SnaWUSQvl2XDlDoGm0VXU8D6Nm_nKhl0OIEUxkThcX2RC7hgQUH9sleHDBZCXq_AeXUWPb8qxTGhNLWVBq-5dohXtdBkdA3m4RWZmgxvQFRBrs7QONCaRGueAOcbuHT/s1600/blog_images_major2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaEYKhkJKyzwml8SnaWUSQvl2XDlDoGm0VXU8D6Nm_nKhl0OIEUxkThcX2RC7hgQUH9sleHDBZCXq_AeXUWPb8qxTGhNLWVBq-5dohXtdBkdA3m4RWZmgxvQFRBrs7QONCaRGueAOcbuHT/s1600/blog_images_major2.jpg" /></a></div>
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Mix and Match
Commercial and Stock</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Stock-only or
commercial-only strategies might not work for you. Not a problem; simply
combine the two. </span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Lead
your direct mail with a customized commercial photo, then fill out the piece with
corresponding stock images. This stock/commercial team-up gives you budget
flexibility <i style="mso-bidi-font-style: normal;">and</i> a commanding company message.
</span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2389z7TdbA2_O33ADEsQoIUQ0T9_VztS92poec9Fa2Dgn1RY6PS4f8V4HUoGwm9j3KxGBXRt9JYVtCeCiEQYYpffSPlc79cT2mwVJYhGCCdHLjaO_T9Nc_pY7nFr7tvR9ZScOQjhIoGah/s1600/blog_images_majorShowroom.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2389z7TdbA2_O33ADEsQoIUQ0T9_VztS92poec9Fa2Dgn1RY6PS4f8V4HUoGwm9j3KxGBXRt9JYVtCeCiEQYYpffSPlc79cT2mwVJYhGCCdHLjaO_T9Nc_pY7nFr7tvR9ZScOQjhIoGah/s1600/blog_images_majorShowroom.jpg" /></a><span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Choose YOUR Best
Option</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Your photography is on
the front line of your company’s sales efforts.</span></b><span style="font-family: "Arial","sans-serif";"> You know your
business and industry. You know what works and what turns potentials away. Whether
you hire a commercial photographer, utilize the boundless supply of polished
stock photos or unite the two, just apply your expertise to the process for a
strategy that sells. </span></span></div>
Unknownnoreply@blogger.com85 Industrial Circle, Lincoln, RI 02865, USA41.8925901 -71.40843989999996216.3705556 -112.71703389999996 67.4146246 -30.099845899999963tag:blogger.com,1999:blog-4615908563295204226.post-3851369656583303002013-04-03T11:02:00.000-04:002013-04-03T11:02:37.523-04:00Marketing is Easier with Quality Photography<div style="text-align: left;">
</div>
<a href="http://www.terrapinad.com/pages/cfWebContent.cfm" imageanchor="1" style="clear: left; margin-bottom: 1em;"><img alt="Marketing is Easier with Quality Content" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsGn-2mWiJ1uaMVTuOM6o1C3uTbjh_lGYPHUsm4mdt5X2xCJ0uP1-Of8tz14ux49yOjLhDDJ5kLg0MV_cuPh1MjVTPOX4iKxxnATg1RUH6bQH27B8TYCSiQzeZk6-ysSlNrXdqKLBuaR_X/s1600/blog_glam_3photos.jpg" title="" /></a><span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Your marketing
materials are the first impression your small business makes to potential
customers. </span></b><span style="font-family: "Arial","sans-serif";">Visitors
literally make a 50 millisecond visual assessment of your company website. Printed
collateral and advertising have a similar small window to impress. This
fraction of a glance will determine if they will call you or move on to a
competitor.</span></span>
<br />
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">To pass this visceral
test, your marketing campaigns need quality photography.</span></b><span style="font-family: "Arial","sans-serif";"> This includes
professional digital images of:</span></span></div>
<ul>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">People
</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Products
and services</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Business
locations</span></li>
</ul>
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1DM1yMAVUwyO6rY_OJf2Fqf0INlLbLbQq-mIRvs92258WpeXAvmR7CfPUrz8gTS3aN6gpKFmCFsC3aA_qqokewFpOzEwKUdvwoHaOq5ZE1mA6nU96JrU8HcyrGZghnQV8J-wFDZWN8cxm/s1600/group_crop_sm.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Get Your Team In Frame" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1DM1yMAVUwyO6rY_OJf2Fqf0INlLbLbQq-mIRvs92258WpeXAvmR7CfPUrz8gTS3aN6gpKFmCFsC3aA_qqokewFpOzEwKUdvwoHaOq5ZE1mA6nU96JrU8HcyrGZghnQV8J-wFDZWN8cxm/s1600/group_crop_sm.jpg" title="" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.terrapinad.com/pages/cfPortfolio.cfm" target="_blank">Stedman & Kazounis Plumbing & Heating - People Photography by Terrapin Art & Design</a></td></tr>
</tbody></table>
<br />
<br />
<br />
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Get Your Team in
Frame</span></b></span><br />
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">You greet customers
with a smile and welcoming introduction. </span></b><span style="font-family: "Arial","sans-serif";">Your business marketing materials need
to make the same human connection, meaning photos of people. Smiling people on your <a href="http://www.terrapinad.com/pages/cfPrintDesign.cfm">brochures,direct mail and other materials </a>deliver
the same impact of a friendly, in-person reception. </span></span><br />
<br /></div>
<div class="MsoNoSpacing">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPj0PAsPu68I217drRkwDBU6rmpuneofdNC_U1HdIUG0LhYEwS3-ToUsgHAFSdrKPaWyHu7f8VOWdFr5YpFPTNulG-KeLn9JdJbGHqmdJD7LBwCvK1QLqZxFJ2gF4BhplXgvvNcG94yT-i/s1600/IMG_1511.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Professional and Positive Photographs of Yourself & Your Team" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPj0PAsPu68I217drRkwDBU6rmpuneofdNC_U1HdIUG0LhYEwS3-ToUsgHAFSdrKPaWyHu7f8VOWdFr5YpFPTNulG-KeLn9JdJbGHqmdJD7LBwCvK1QLqZxFJ2gF4BhplXgvvNcG94yT-i/s400/IMG_1511.jpg" title="" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="https://www.facebook.com/media/set/?set=a.10151206880084544.474901.91171074543&type=1" target="_blank">White Cross Pharmacy - Portrait Photography by Terrapin Art & Design</a></td></tr>
</tbody></table>
<br />
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Once you’ve
established this human connection, you must reach the next level with a <i style="mso-bidi-font-style: normal;">personal </i>connection.</span></b><span style="font-family: "Arial","sans-serif";"> Professional and
positive photographs of yourself and your team in action make customers feel
like you’ve already met upon that first handshake. </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijqgum0-O_PJWZgvsCMDx-P9fwPrvV0l42KWinsmNBOiIUBgPfiq1TPWoFr0qaPnmCo1jw3gfr1Ngjg7AtvmeQsw7ZDhWdSs66N5psoWqHpd5xl_-mYOcP-EDY6soFJYzUQ9kxOZhbc_HW/s1600/mesh_wood.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijqgum0-O_PJWZgvsCMDx-P9fwPrvV0l42KWinsmNBOiIUBgPfiq1TPWoFr0qaPnmCo1jw3gfr1Ngjg7AtvmeQsw7ZDhWdSs66N5psoWqHpd5xl_-mYOcP-EDY6soFJYzUQ9kxOZhbc_HW/s400/mesh_wood.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="https://www.facebook.com/media/set/?set=a.10151100482784544.456532.91171074543&type=3" target="_blank">Whiting & Davis Collection - Product Photography by Terrapin Art & Design</a></td></tr>
</tbody></table>
<br />
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Capture Your Products
and Services</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Customers want an
idea of what they’re buying. </span></b><span style="font-family: "Arial","sans-serif";">Detailed, educational photos allow customers
to experience your service or handle your product digitally.</span></span><br />
<br /></div>
<div class="MsoNoSpacing">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMNWhzbD6GgJCesV4TGPX2CT9uHtHZ_RoXfBAQCaFDyVFSxNglFPJvEjXkgfr4atXGSjraeeu1OH0mUOm-mcx4aiit075vBWyWyA_M2CrneTLpYmW_uFMsiQKRfGjamdELCqefPF9xvfHZ/s1600/dave_test2.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Allow Customers to Experience your Servicer or Handle your product Digitally" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMNWhzbD6GgJCesV4TGPX2CT9uHtHZ_RoXfBAQCaFDyVFSxNglFPJvEjXkgfr4atXGSjraeeu1OH0mUOm-mcx4aiit075vBWyWyA_M2CrneTLpYmW_uFMsiQKRfGjamdELCqefPF9xvfHZ/s400/dave_test2.JPG" title="" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="https://www.facebook.com/media/set/?set=a.10151100482784544.456532.91171074543&type=3" target="_blank">Simmering Soup/Suki Sushi - Product Photography by Terrapin Art & Design</a></td></tr>
</tbody></table>
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Feature
team members producing or handling your products, or delivering services to a
customer. Effective photos bring customers to your door for that closer look at
what your small business offers.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYZSrrXsMgErSxI2mDxTaoM5g_6g_Sa55NhEzcpzYtVNJgBzJr1ZVKArT_aZxyFMOjrKDWkLrXU4z-VVGK4BiwAZc9ZW9IeYlZr6LhUyazWIvrE3xH22eeZYlVkngH5vuMRV75JZ8uoH6p/s1600/places.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="This is the Place" border="0" height="253" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYZSrrXsMgErSxI2mDxTaoM5g_6g_Sa55NhEzcpzYtVNJgBzJr1ZVKArT_aZxyFMOjrKDWkLrXU4z-VVGK4BiwAZc9ZW9IeYlZr6LhUyazWIvrE3xH22eeZYlVkngH5vuMRV75JZ8uoH6p/s400/places.jpg" title="" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.terrapinad.com/portfolio/cfPortfolioPlaces.cfm" target="_blank">George E. Bello Center - Location Photography by Terrapin Art & Design</a></td></tr>
</tbody></table>
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">“This is the Place”</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Your facility, store
or office needs to convey the same productivity and professionalism online as
it does in person. </span></b><span style="font-family: "Arial","sans-serif";">Get
some outside shots of your business, making it recognizable to new arriving customers
who viewed it online. </span></span><br />
<br /></div>
<div class="MsoNoSpacing">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLn0woNzABZmQwBvN7nP1kqobco4Ykyu9p12mE-kxYPf6bbFsyPKyIF30A6RvmWIp6QzhExOyKn5E58UUTQGXl3A0Y9tPlM6zggBeh87EOI2Cne_YMD_oUi98b1SwqTXeaATQ74yyS-8q1/s1600/places_Benjamins.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Interior Photography of You Business" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLn0woNzABZmQwBvN7nP1kqobco4Ykyu9p12mE-kxYPf6bbFsyPKyIF30A6RvmWIp6QzhExOyKn5E58UUTQGXl3A0Y9tPlM6zggBeh87EOI2Cne_YMD_oUi98b1SwqTXeaATQ74yyS-8q1/s400/places_Benjamins.jpg" title="" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="https://www.facebook.com/media/set/?set=a.10151206927064544.474918.91171074543&type=3" target="_blank">Benjamin's Restaurant - Location (Interior) Photography by Terrapin Art & Design</a></td></tr>
</tbody></table>
<span style="font-family: "Arial","sans-serif"; font-size: small;">Encapsulating,
wide shots of the inside of your facility show the scope of your company. Team
members hard at work at their desk or workbench displays your dedication and the
benefits of partnering with your company. </span><br />
<br /></div>
<div class="MsoNoSpacing">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR1MEfaWN7dhM6qdjUWEL_Gr5Dxgl2wN5SJ41NXm6CLYQm7Dgc3p0w0Mkmhs-_-OW2zpFau35W_cUKzuFXD7F26QJNbojb64E49ZzHnAgg0QdYKi9Hd0bkxkfrwqWaGyqA2Dx8p1A_8vSL/s1600/IMG_8206_blogger.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR1MEfaWN7dhM6qdjUWEL_Gr5Dxgl2wN5SJ41NXm6CLYQm7Dgc3p0w0Mkmhs-_-OW2zpFau35W_cUKzuFXD7F26QJNbojb64E49ZzHnAgg0QdYKi9Hd0bkxkfrwqWaGyqA2Dx8p1A_8vSL/s400/IMG_8206_blogger.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.terrapinad.com/pages/cfPortfolio.cfm" target="_blank">Edge Performance Systems - Location Photography by Terrapin Art & Design</a></td></tr>
</tbody></table>
<br />
<br />
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Photo Quality to Match
Your Business</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Your small business
has years of experience, highly-skilled employees and <a href="http://www.terrapinad.com/pages/cfWebContent.cfm">markets with well-written,informative content.</a></span></b><span style="font-family: "Arial","sans-serif";">
But poor quality photos might scare off potential customers before they can
learn about your company’s capabilities. Give customers the true experience of
your small business using professional custom marketing photography.</span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;"><span style="font-size: small;"><i><b>Check in with <a href="http://www.terrapinad.com/pages/cfHome.cfm">Terrapin </a>and our next Shout Box installment, a breakdown of stock photography vs. customer commercial photography in small business marketing. </b></i></span> </span></div>
Unknownnoreply@blogger.com85 Industrial Circle, Lincoln, RI 02865, USA41.8925901 -71.40843989999996216.3705556 -112.71703389999996 67.4146246 -30.099845899999963tag:blogger.com,1999:blog-4615908563295204226.post-47743256016862233932013-03-28T11:39:00.001-04:002013-03-28T12:13:38.213-04:00Is QR Your Code for Success?<div class="separator" style="clear: both; text-align: center;">
</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.terrapinad.com/pages/cfHome.cfm" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="QR Codes are a simple way for your customers to connect with your business" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKCvQqMJwaol7SlWAocl7NeNeJBLEKsaxgTwIrIsiVzTp_Yh3T3rM6iYhV8OomI2DoRmxE_3QV_IQOe8MdpPhyhopjoXSDRd1QhKpqOeP3e7TA_quB-_7f1NWMA2guisKnu5SLa0yDGIQv/s1600/blog_glamQRcode.jpg" title="" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Try the QR Code Above & Visit Terrapin's Website!</td></tr>
</tbody></table>
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">QR codes are a
convenient and simple way for customers to connect with your business. </span></b><span style="font-family: "Arial","sans-serif";">For your customers,
typing your website URL is like a <i style="mso-bidi-font-style: normal;">long</i>
walk between printed collateral and the mobile web; QR offers them a ride.</span></span>
<br />
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebEmail.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Does QR Technology Fit Your Business?" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgep1pbOn2nsCytEuccd1kPZ7vP32me6GWIFYXBHjZjTDGCztTkSJq7Pl4JMzdtpBGvFwt-OjxUZzisH4D4ASaUndr9FoAgG5JTJQoNbHaNcXkdn_p-TGp0m56384u0ZtDcOOcQAq8AhGcb/s1600/iStock_000019937684XSmall.jpg" title="" /></a></div>
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Does QR Technology
Fit Your Business?</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">For your company to enjoy
the many benefits of the quick response code, there are a few requirements:</span></b></span></div>
<ul>
<li><span style="font-family: Symbol; font-size: xx-small; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Are you actively
marketing your company?</span></b></span></li>
<li><span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"> Does your company
have an updateable website?</span></b></span></li>
</ul>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">If
you answered yes and yes, you’re in business. QR codes can be easily integrated
with your existing marketing strategies. Think of your marketing campaign’s
destination as a room with multiple entryways; QR codes are one of these doors.
</span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfMobileWebDesign.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="The Web's Skeleton Key" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-kx1nY6TIqZxqEv3U5oTDqo7iT0rAw-_vi20IJQKYyYL3MHpA3FrPU8NBOwx3MlahL3pQqfAC46NI8-fQJ9D207gW48m3XZj-dt7LFcIN8Z-PnzAp384MYHb5O42lE7Vz4ATWMoEjtgUJ/s1600/iStock_000018438010XSmall.jpg" title="" /></a></div>
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">The Web’s Skeleton Key</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">So what “rooms” can
QR codes open when scanned by a smartphone? Any you’d like customers to find. </span></b><span style="font-family: "Arial","sans-serif";">QR codes can access
anything with a web address:</span></span></div>
<ul>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Targeted
site pages</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Newsletter
signup or special offers </span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Social
media pages</span></li>
</ul>
<span style="font-size: small;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/portfolio/cfPortfolioPrint.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Applications for All Industries" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcR738IZ3OwiQ0WmIxDrQM16bk_D9cPpJoef5eZWILMsLvpEeDwtSNMjFvkHktHuEBnSZ2-g7VW0p0ln4jSK8JoD3rV4Ogyadf1yAJxpUljRzviP8mF2bv-gtWSEkndcIUpM0rfU0416kV/s1600/iStock_000022083325XSmall.jpg" title="" /></a></div>
<div class="MsoNoSpacing">
<br />
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Applications for All Industries</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><a href="http://www.terrapinad.com/pages/cfPrintDesign.cfm" style="mso-comment-date: 20130326T1724; mso-comment-reference: t_1;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Any printed marketing piece</span></b></a><span class="MsoCommentReference"><span style="mso-special-character: comment;"> </span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">such as a display, flier or sign is prime real estate for
your QR codes. </span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Grocery store
point-of-sale receipts</span></b><span style="font-family: "Arial","sans-serif";"> are perfect for informing customers of upcoming sales or
providing “your next purchase” coupons. The customer scans the QR code after
putting their purchase away in the fridge or cupboard to see where they can
save next time. </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Store signage codes</span></b><span style="font-family: "Arial","sans-serif";"> can declare the
day’s specials and point the way. “Save $1 on Store Brand Cereals! Just head to
aisle 7!”<span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;">Storefront displays</b> can be scanned for a similar “Come inside for…!
“ message. </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">For
retail businesses, <b style="mso-bidi-font-weight: normal;">product tags and
packaging can have codes</b> that bring up customer review forums or similar
product suggestions. </span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Codes placed on
brochures, mailings and business cards</span></b><span style="font-family: "Arial","sans-serif";"> can reveal your manufacturing or contracting
company’s most pertinent information, key benefits and unique services and selling
points. </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Start
by asking yourself; <i style="mso-bidi-font-style: normal;">“<a href="http://www.terrapinad.com/pages/cfWebContent.cfm">What kinds of focused content</a> </i></span><span style="font-size: small;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif";">do we want to push?” </span></i><span style="font-family: "Arial","sans-serif";">Then take a look around your store,
office or at your print pieces to determine your code’s placement. Start with a
basic strategy and up the creativity as you go. </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfMobileWebDesign.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Scanning a Win-Win Strategy" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBL8XbOEqPDZLudS8wJcSw9-xpBvj-K_ZWScr2VoU16mPQOUm1sMAD3EFi2u38wtpp4bq_kcRPj0qVVFGRKzQP-BNlOlA2TkbE2gB0V9XPNn3mJ_CsziGBee8F_zeOL2q0NjXtCufjVWet/s1600/iStock_000019172097XSmall.jpg" title="" /></a></div>
<span style="font-size: small;"><span id="goog_598769100"></span><span id="goog_598769101"></span><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Scanning a Win-Win
Strategy</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">QR codes let you
control where the customer goes, conveying your exact desired message. </span></b><span style="font-family: "Arial","sans-serif";">This powerful square
of pixels comes with a long list of benefits: </span></span></div>
<ul>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Create
QR codes for little or no cost</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Widen
your marketing net to the increasing number of tech-savvy customers</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Print
marketing can offer limited space; QR codes direct customers to your readily
available, more detailed website </span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">QR-coded
collateral can allow customers and networking partners to save your phone
number to smartphones or email with no typing</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Determine
your successful products or offers with code scan tracking </span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">The
customer feels appreciated, like you took extra steps to save them a few of
their own</span></li>
</ul>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">On
the flipside, your customer gets the convenience of skipping a backslash-heavy
URL typing session. A direct line to<a href="http://www.terrapinad.com/pages/cfMobileWebDesign.cfm"> more detailed </a><a href="http://www.terrapinad.com/pages/cfMobileWebDesign.cfm" style="mso-comment-date: 20130326T1725; mso-comment-reference: t_3;">mobile content </a></span><span class="MsoCommentReference" style="font-size: small;"><a class="msocomanchor" href="http://www.blogger.com/blogger.g?blogID=4615908563295204226#_msocom_3" id="_anchor_3" name="_msoanchor_3"></a><span style="mso-special-character: comment;"> </span></span><span style="font-family: "Arial","sans-serif"; font-size: small;">is provided, as are
coupons or an inside track to sales and specials.<b style="mso-bidi-font-weight: normal;"> QR codes benefit everyone involved. </b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebSearch.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Some Must-Remember QR Essentials" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg34hOTsMd-p27aqw747b-aFGzHbtUG_BHnHaF1t0jCRRw25E_-K9rpzA_rVmFYs4DwxJtf50j3X3NSZtqekTaI5o9insJzBo7ilfXdhvxggMKPKEmoQ_R75UGr3wxVBz14brcdYHMt7VIN/s1600/iStock_000020800862XSmall_code.jpg" title="" /></a></div>
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Some Must-Remember QR
Essentials</span></b></span></div>
<ul>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Include
a direct link with the code for the QR uninitiated</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Include
a concise, one sentence description/pitch</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Ensure
the code is big enough to get attention and is placed where customers can scan
on the go, at their convenience or while waiting</span></li>
</ul>
<div class="MsoNoSpacing">
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.facebook.com/pages/Terrapin-Art-Design/91171074543?ref=hl" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Quick Response, Quick Connections" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQgryrf3X4-KdlZijAiC3xrsqEyA0CQw4L1NTPHdH57_I4twT4SxmnN3FFlDkQo0nSMkJot5Lvgs56uLckwHqDtv1DlTouWQminAwKbexkQ7lO_JTURtzzU0HMhKlRYyS3C7OT1ptMEmNb/s1600/iStock_000019042478XSmall.jpg" title="" /></a></div>
<br />
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Quick Response, Quick
Connections</span></b></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">You’re always
thinking of new ways to connect with your current customers and new prospects.</span></b><span style="font-family: "Arial","sans-serif";"> Bringing new and
familiar faces through the door of your business is what QR codes are all
about.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: small;">QR
codes open up a fresh dialogue, resulting in customer excitement and loyalty,
added revenue and an effective tool in your marketing belt. </span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-fareast;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" />
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Unknownnoreply@blogger.com85 Industrial Circle, Lincoln, RI 02865, USA41.8925901 -71.40843989999996216.3705556 -112.71703389999996 67.4146246 -30.099845899999963tag:blogger.com,1999:blog-4615908563295204226.post-14873903487238252912013-03-13T12:02:00.000-04:002013-03-13T12:09:53.959-04:00The Great Mobile Debate: Site or App?<!--[if gte mso 9]><xml>
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgq872Zoxp8uUwZFMDrL7zD_OwO61FZcm5AWUzF_gNvTvRe3EF_NP08eqKkHHBD7ZMrFtk-O3Aok9Hz79pc02xER9Qqj0JlEKhgKuhLs8d1D4JMo9s9psw04Ww6rF88xkoNAcMyjX2VOuM/s1600/blog_glam.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgq872Zoxp8uUwZFMDrL7zD_OwO61FZcm5AWUzF_gNvTvRe3EF_NP08eqKkHHBD7ZMrFtk-O3Aok9Hz79pc02xER9Qqj0JlEKhgKuhLs8d1D4JMo9s9psw04Ww6rF88xkoNAcMyjX2VOuM/s1600/blog_glam.jpg" /></a></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">Look up from whatever you’re doing right now.
How many people are fiddling with their smartphones, entranced by a glowing
screen of content? If they’re not texting, <b style="mso-bidi-font-weight: normal;">they’re
preoccupied with either a mobile app or a mobile site. </b>Can your small
business be found in either of these realms?</span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfMobileWebDesign.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Mobile Sites and Apps" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTuZxj2FQrIZ0FNdBn35ngvhJHL9noCQUc0r27FgNpf0GHGzXpYgaogc-UKKhemCFxkU9QpxvQ9756ypqocUq-tYGb1Tjx40-zph4tJDjCpTk1NaifAdXmvv_rP_sKT_ORwpvclSEnTO6d/s1600/iStock_000022391214XSmall.jpg" title="" /></a></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Differences
in Purpose</span></b></span></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">Mobile
sites and apps have very similar DNA.</span></b><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;"> Both give your small
business: </span></div>
<ul>
<li><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">Extended marketing reach</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">A fresh visibility on the essential mobile
platform </span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">Smartphone-friendly information </span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">Customer interactivity</span></li>
</ul>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt; text-transform: uppercase;">A</span><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">pps
match sites function-for-function with one big difference; <b style="mso-bidi-font-weight: normal;">apps are essentially a piece of software for your smartphone.</b> They
are native to your phone and dedicated to an explicit function, much like
Microsoft Word is housed in your PC for word processing. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">Mobile sites and apps are virtually neck and
neck in functionality, but which does your small business bet on? Here’s a look
at both horses in this race.</span></div>
<div class="MsoNoSpacing">
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfMobileWebDesign.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Mobile Sites in Small Business" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkTyqiTgUfIW-kGY9NTfMh4dKVaO2VNaf7vj9czzCExnMNN3u7CogMX3JKj4AlIazNdUg8klgeJ8gXuxBCg6RJzS9_0KYZ5Wj4JM5DW5QRDNKRH_NULuLLBMFwMHhVwn2NmYFYpKDABUnk/s1600/iStock_000022487899XSmall.jpg" title="" /></a></div>
<br /></div>
<div class="MsoNoSpacing">
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Mobile
Sites in Small Business</span></b></span></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">Waves
of studies point to droves of people accessing mobile sites daily. </span></b><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">They
prefer mobile browsing over apps for business searches and <a href="http://www.terrapinad.com/pages/cfWebEcomm.cfm" style="mso-comment-date: 20130307T1656; mso-comment-reference: t_1;" target="_blank">shopping</a></span><span class="MsoCommentReference"><span style="font-size: 8.0pt;"><span style="mso-special-character: comment;"> </span></span></span><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">.
If you present customers with a compelling mobile site, they have no need to
comb through an app store. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<a href="http://terrapinad.blogspot.com/2013/03/mobile-websites-not-novelty-but.html"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">Mobilewebsites are universal and all-inclusive if optimized properly.</span></b></a><span style="mso-comment-continuation: 2;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;"></span></span><span class="MsoCommentReference"><span style="font-size: 8.0pt;"><span style="mso-special-character: comment;"> </span></span></span><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">Sites
will ideally be built to work on rival smartphone giants iPhone and Android, as
well as stragglers Windows and BlackBerry. Apps must be built individually for
one platform at a time. Unless you have the budget, potential customers may be
left out. </span></div>
<div class="MsoNoSpacing">
<span style="color: #ddd9c3; font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt; mso-themecolor: background2; mso-themeshade: 230;">. </span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">Finally, the simple, critical factor of cost
favors mobile sites, as they are considerably cheaper to develop than a mobile
app. </span></div>
<div class="MsoNoSpacing">
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfMobileWebDesign.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Mobile Apps in Small Business" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBjwVA1Vt4a9K_EPlMAJVOawGm-wtTXVv9R2lg8beb_spDJ-VVTLI0Tatwmfkiqiy_s3SVltwm221g424Zglp5cTwKZFAF1jBV5y2Yue26h79SJf87YrGa-WLo6iA7V0swTKxu4FfU537j/s1600/iStock_000023179761XSmall.jpg" title="" /></a></div>
<br /></div>
<div class="MsoNoSpacing">
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Mobile
Apps in Small Business </span></b></span></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">Smartphone
users spend more time on mobile apps than mobile sites. </span></b><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">A
recent study found that<b style="mso-bidi-font-weight: normal;"> </b>82 percent
of “mobile media minutes” are dedicated to apps over mobile browsing. Another survey indicated that most of this
time is divided between personal finance managers, calendars, GPS navigation
and social media. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">An app’s ease of access factors in. Customers
click the app homescreen icon, and they’re in. Once the app is downloaded, they
don’t have to worry about spotty mobile web reception or password-protected
WiFi. The app icon will be laid out clearly and conveniently on their phone.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">Apps give your small business a powerful
presence in the customer’s life. If you offer a <a href="http://www.blogger.com/blogger.g?blogID=4615908563295204226" name="_GoBack"></a>useful
app, customers will dedicate valuable smartphone real estate and memory to your
small business. </span></div>
<div class="MsoNoSpacing">
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfMobileWebDesign.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Base Mobile Design on Your Business" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPdVjS_vH2uF6iStpeRvtSJeT8UqXAS0b3pvM-jbJNgvVtRmOQJZIkxQ0dmmB0ZuujeKlb-UjOpTjcwt3nCRA4jo2OaAffm5K8QgfglC_1bykySNXG8gAGAtjDhCbfRwgTT4yQGP_GxDqw/s1600/iStock_000022083232XSmall.jpg" title="" /></a></div>
<br /></div>
<div class="MsoNoSpacing">
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Base
it on Your Business</span></b></span></div>
<div class="MsoNoSpacing">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">Your
business should consider investing in a mobile presence.</span></b><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-size: 16.0pt;">
Comparing the costs and considering the virtual functionality tie, start with a
mobile site. If you have the budget, go for an app or a full-blown site/app
mobile campaign. If you decide to dip your toe or dive right into the mobile
waters, you will be very happy with the results. </span></div>
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<![endif]-->Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4615908563295204226.post-5176791289261235602013-03-05T09:02:00.000-05:002013-03-05T09:54:30.259-05:00Mobile Websites: Not a Novelty, But an Inevitability<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj678BaW-y3MwyQKXZrTQHvC-kMmsQ5utBK3OaeCDTmmUjKPdKopmfEfSAZVbbn8o17tJVAuvEqbazgQymC98lODUrENlEcbocZqtgvlcAAwZNL2gkehmMAF6BZXMYiaxbc_Bpjsw5i52ie/s1600/blog_glam_MobileWebsites.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Leave your desktop & Laptops at home" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj678BaW-y3MwyQKXZrTQHvC-kMmsQ5utBK3OaeCDTmmUjKPdKopmfEfSAZVbbn8o17tJVAuvEqbazgQymC98lODUrENlEcbocZqtgvlcAAwZNL2gkehmMAF6BZXMYiaxbc_Bpjsw5i52ie/s1600/blog_glam_MobileWebsites.jpg" title="" /></a></div>
<!--[if gte mso 9]><xml>
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</xml><![endif]--><span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">We’re all on the go, all the time,
leaving our desktops and laptops at home</span></b><span style="font-family: "Arial","sans-serif";">. Our need for information doesn’t stay behind with these
machines; it runs out the door with us, hitching a ride on our smartphones. </span></span>
<br />
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Your
customers and potential customers are also sprinting in this mass perpetual
rush. This means mobile websites are <b style="mso-bidi-font-weight: normal;">not
a novelty, but an inevitability</b> for your small business. </span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebResults.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Devices & Demand" border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLJUyE1P24FcP-oIrhtqPEXBLEcZuS-gfc9g7TH1tqE9oRpidCzKLrW8PpPbOesJixPtVubYb51Ghj1GowK3lNa-L-lUn-3S_ccqEFxXtH_JoiSzuJ4V53Fv_uEXNmDO_PYWVUXbNMi1f0/s320/iStock_000019421668XSmall.jpg" title="" width="320" /></a></div>
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Devices and Demand</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Cellphone ownership is borderline
universal, coming a long way from the “cool kid” toys that were early models. </span></b><span style="font-family: "Arial","sans-serif";">Flip phones, BlackBerrys, etc. all had
their time. Smartphones were the next elite, now they’re a common sight, as are
mobile sites on their screens. </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">People are
using mobile sites, and if your small business doesn’t have one, they’ll just
find someone else who does.<b style="mso-bidi-font-weight: normal;"> </b>Customers
want the convenience of mobile sites, and your business wants the increased
visibility. </span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">A Google
survey found nearly 3/4 of respondents want mobile and are likely to revisit
mobile sites. Other studies conclude that 15% of total US and Canadian <a href="http://www.terrapinad.com/pages/cfWebResults.cfm" target="_blank">web traffic</a> </span><span style="font-family: "Arial","sans-serif"; font-size: small;">comes from smartphones. Smartphones
helped themselves to this generous chunk of the web pie thanks to: </span><br />
<span style="font-family: "Arial","sans-serif"; font-size: small;"><br /></span></div>
<ul>
<li><span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">The Smartphone Surge: </span></b><span style="font-family: "Arial","sans-serif";">Smartphone sales are projected at 1.05
billion units in 2015 with PCs and laptops lagging in comparison. </span></span></li>
<li><span style="font-family: Symbol; font-size: xx-small; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Wi-Fi Hotspots Heating Up: </span></b><span style="font-family: "Arial","sans-serif";">Not just for Starbucks anymore, 5.8
million hotspots will be available<b style="mso-bidi-font-weight: normal;"> </b>in
’15, up from 800,000 in 2010.<b style="mso-bidi-font-weight: normal;"> </b></span></span></li>
</ul>
<span style="font-size: small;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebResults.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Convert Browsers to Customers" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9gQx1zaewFAIkCDyn-baNdxEntOLkdtj5S_B9qnbuqEfdZaUZxraMYQA2AnpBpmhFbraqQwV_dMwE28vUS_vbIeyoPa6uTpcqZjjcVILnqVZ7JBEfH_GJOer18hnrMUPiA9ihdrFUdSKG/s320/iStock_000020543350XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Convert Browsers to Customers</span></b></span><br />
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">At this point you might be thinking, “I
want calls and customers, not mobile site views.” </span></b><span style="font-family: "Arial","sans-serif";">You’re right, small business mobile traffic
is a superficial stat without conversion, and eyeballs on your mobile site will
deliver more calls to your small business. </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">According
to Google partner DudaMobile: “Users take action on mobile-friendly sites. 1 in
5 website visits lead to an immediate call to the business.” Further Google number-crunching
indicates 67% of survey participants are more likely to join your customer
ranks if you have a mobile site. <span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;"><span style="mso-spacerun: yes;"> </span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebSearch.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Mobile Must Be Lean & Mean" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNSwvcTh_c3pHoV0u1bkWt4fu7Nrhm4dB4sfAHfQVOnN_K44gsR8m9VPzLKbBz4tB-v5x70Wl-D3DTrSGFqSYhpvXK3MYM6DPPjV-ysDO04saHUflGakZHMaBMfuz75imqTOR1jmgkrMIz/s320/iStock_000020168913XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Mobile Must be Lean and Mean</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">In regards to the web, the word
“quality” gets thrown around more than “like” at a high school. </span></b><span style="font-family: "Arial","sans-serif";">This is Google’s go-to mystery
adjective for web content. However, quality <i style="mso-bidi-font-style: normal;">mobile
sites</i> are more clear cut. All good mobile sites have one thing in common: <a href="http://www.terrapinad.com/pages/cfWebSearch.cfm" style="mso-comment-date: 20130228T1201; mso-comment-reference: t_2;" target="_blank"><b style="mso-bidi-font-weight: normal;">Optimization</b></a></span><span class="MsoCommentReference"><a class="msocomanchor" href="http://www.blogger.com/blogger.g?blogID=4615908563295204226#_msocom_2" id="_anchor_2" name="_msoanchor_2"></a></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">.</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Mobile
sites need to be simple and stripped down with blatant, direct paths to your
company’s essential information. Efficient design means efficient navigation to
your most vital content.</span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Mobile Function Musts:</span></b></span></div>
<ul>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Easy-to-use
navigation</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Minimum
of scrolling and pinching</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Quick
load times</span><span style="color: #ddd9c3; font-family: "Arial","sans-serif"; font-size: xx-small; mso-themecolor: background2; mso-themeshade: 230;"> </span>
</li>
</ul>
<span style="font-size: small;"><br /></span>
<br />
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Mobile Content Musts:</span></b></span></div>
<ul>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Business
contact info: Address and business hours</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">“Click
to call” </span>
</li>
<li><span style="font-size: small;"><a href="http://terrapinad.blogspot.com/2013/01/avoid-social-media-boneyard.html" target="_blank"><span style="font-family: "Arial","sans-serif";">Social media links</span></a></span></li>
</ul>
<span style="font-size: large;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrNjMEIUKQYScJ_AN21v95SQqTQpVcCmbHkol0r9aEah-rX4_S-rp9RuKOWM-QVmb4rFMcmPkXpfIV-5P5asQ0_E6-SovMEMpHyF0PduxhAMlHneETGruP0GqNF3Pwm34Grl5Bc66RZSR3/s1600/iStock_000023201040XSmall.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Go Mobile or Go Home" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrNjMEIUKQYScJ_AN21v95SQqTQpVcCmbHkol0r9aEah-rX4_S-rp9RuKOWM-QVmb4rFMcmPkXpfIV-5P5asQ0_E6-SovMEMpHyF0PduxhAMlHneETGruP0GqNF3Pwm34Grl5Bc66RZSR3/s320/iStock_000023201040XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Go Mobile or Go Home</span></b></span><br />
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Instead of sliding in front of a PC,
more people are reaching into their pockets for information. </span></b><span style="font-family: "Arial","sans-serif";">It’s a trend that’s growing toward
mainstay status. </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">The
pro-mobile numbers will only climb as the technology gets sleeker, faster and more
advanced. Keeping up with this curve and growing your business means optimizing
your own small business for smartphone screens. </span></div>
<br />Unknownnoreply@blogger.com85 Industrial Circle, Lincoln, RI 02865, USA41.8925901 -71.40843989999996216.3705556 -112.71703389999996 67.4146246 -30.099845899999963tag:blogger.com,1999:blog-4615908563295204226.post-57541267415045825402013-02-27T11:21:00.000-05:002013-02-27T11:21:30.423-05:00Your Ecommerce Prep Checklist<a href="http://www.terrapinad.com/pages/cfWebEcomm.cfm" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Terrapin Art & Design: Your Ecommerce Prep Checklist" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixE0EAMpw4LWuJ11xhhhuwBTxNegngaZiMeS5IYir_MAHYQ45RG6aOQ0rq5xcuSb-0XBkj6xUEU6S7uirU6Fg4JTXZgZcIgTSo6AqRmW7rjcARGzR5rFqePGdnJWPJkp7-MKPEa25Mq3g_/s1600/blog_glamEcomm.jpg" title="" /></a><span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Congratulations! You’ve given the
green light to implement ecommerce for your small business! </span></b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Good call; global ecommerce
joined the trillion-dollar industry club in 2012. </span></span>
<br />
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">This
number will only go up in 2013 (projected at $1.2 trillion) and a chunk of that
is yours for the making. But where the heck do you start? Short answer, get
organized. Long answer, read on.<b style="mso-bidi-font-weight: normal;"> </b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebEcomm_ProductCatalog.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Ecomm: Start with a Spreadsheet" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtRUyeoWcksajteB-lp_by4oo-IKzemuCslIBOnXSLtxHBi49TUsqb_8wgT86NwRLwJxE0v5Vkcu7DNhgFv-vWdDylM41LS4bhHSuOVqTKNaf2P7jhKA6AVAh_iw49t1u7Sx8j4vQOo1Re/s400/iStock_000015590028XSmall.jpg" title="" width="400" /></a></div>
<br />
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Start with a Spreadsheet</span></b></span></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Yes,
the dreaded spreadsheet. Where ever your product information is stored (in Quickbooks,
on paper or in your head) start breaking it out via data export or a fresh new
Excel doc.</span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Your
web developer needs your best and most thorough understanding of your business
according to your existing <a href="http://www.terrapinad.com/pages/cfPrintDesign.cfm" style="mso-comment-date: 20130212T0920; mso-comment-reference: t_1;" target="_blank">printed catalog </a></span><span class="MsoCommentReference" style="font-size: small;"><span lang="EN-GB"><a class="msocomanchor" href="http://www.blogger.com/blogger.g?blogID=4615908563295204226#_msocom_1" id="_anchor_1" name="_msoanchor_1"></a><span style="mso-special-character: comment;"> </span></span></span><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">or other collateral. All criteria
you want assigned to your products online require their own column in the
spreadsheet:</span></div>
<ul>
<li><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Product
Categories and <span style="font-size: small;">S</span>ub-<span style="font-size: small;">C</span>ategories</span></li>
<li><span lang="EN-GB" style="font-family: Symbol; font-size: xx-small; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Unique
Product Name/Product Number or SKU </span></li>
<li><span lang="EN-GB" style="font-family: Symbol; font-size: xx-small; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Price</span></li>
<li><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Keywords
and Detailed Product Description </span></li>
<li><span lang="EN-GB" style="font-family: Symbol; font-size: xx-small; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Product
Image Name </span></li>
<li><span lang="EN-GB" style="font-family: Symbol; font-size: xx-small; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Sizes
& Colors</span></li>
<li><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Shipping
Options and Fees</span></li>
</ul>
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Remember,
your list must be written and structured based on your business and your
products or services<b style="mso-bidi-font-weight: normal;">. </b><b><a href="http://www.terrapinad.com/pages/cfWebEcomm.cfm" target="_blank">Your ecommercesystem needs to fit your business, not the other way around.</a></b></span><br />
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;"><b style="mso-bidi-font-weight: normal;"> </b><span style="mso-comment-continuation: 2;"> </span></span></div>
<div class="MsoNoSpacing">
<span class="MsoCommentReference" style="font-size: small;"><span lang="EN-GB"><a class="msocomanchor" href="http://www.blogger.com/blogger.g?blogID=4615908563295204226#_msocom_2" id="_anchor_2" name="_msoanchor_2"></a></span></span></div>
<div class="MsoNoSpacing">
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebEcomm_ProductCatalog.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Organize Your Product Images for your Ecomm System" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiInULnoPEJRqtxoKUW9j0Sw2gKQxAYPqcILrl7qQCDDIEHPKGBHpmgo8KPmzGUVWQ4MY-g3YQRFjf0ybB0kPZI9v9VemLRzlBpA5oWLqysewuZV78sNWED2PVIzO9gK_QPUeNIjFDAgurl/s400/iStock_000005803698XSmall.jpg" title="" width="400" /></a></div>
<br />
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Organize Your Product Images</span></b></span></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Ever
comb endlessly and aimlessly through your hard drive for that one family photo
you want to print and frame? Nothing is named, nothing is organized, and you’re
ready to lose it. Spare your ecommerce developers the same torment. <span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Label every product photo that will be
part of your ecomm system.</span></b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">
Establish a consistent and simple labelling formula of words and numbers. Don’t
get too cute or carried away with underscores and hyphens. This isn’t just for
the sake of your web guy’s sanity; it keeps your ecommerce project on track and
on budget.</span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";"> </span></b><span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";"> </span></b></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebEcomm_SecureCheckout.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Getting Paid through Ecommerce" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3u5scbWLa2ux3pSggM2KDcWI2UzV9MxfhTSkUGSpiqTQyC1I6RO00IXILb-NTHoU2JR8wqPhjOxhFD55Z-WG_SGhb9Dt9Zeq1vyIlfL32MYu5ylryvwE3rg7eYIpI-oQnd9p8VktAd9gD/s400/iStock_000018488881XSmall.jpg" title="" width="400" /></a></div>
<br />
<span style="font-size: small;"><span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Getting You Paid</span></b></span></span>
<br />
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">As a small business owner, you’ve
swiped your share of credit cards.</span></b><span lang="EN-GB" style="font-family: "Arial","sans-serif";"> You know which cards you take and turn away. Your to-do
list on the credit card end of ecommerce is a short one:</span></span></div>
<ul>
<li><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Know
what credit card associations (Visa/Mastercard etc) you plan to take</span></li>
<li><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Compile
your merchant account info and reach out to your account contact person</span></li>
</ul>
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">If
you’re unsure of what you need, your web developer can advise you on the requirements.
From there, you just need to make the call to get started. </span><br />
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">When
you reach out to your account rep, ask them to establish a “payment gateway.” This
makes your account person the gate<i style="mso-bidi-font-style: normal;">keeper</i>
between your customer and the credit card company in the payment process. </span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebEcomm_ManagementTools.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Shipping through your Ecommerce System" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOcyR3PGL8n_fEg6z5Es07u7AQPCwzQF5VDoPO8ro7Fkf9t2RfP7md2xD_atFB8Pvj9JtXoa1jm4bRbwfFZ6VvOBXvTWrbP8Ghu5F_mV009KFYMF5l9f49FYvBbK_MzGbMIeI0nI_ra1qh/s400/iStock_000021630012XSmall.jpg" title="" width="400" /></a></div>
<br />
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">From the Web to the Customers’ Door</span></b></span></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Order
packaging and shipment is another common occurrence in your small business’
day-to-day. Yet again, your preferences simply carry over to your ecommerce
system. </span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">The
shipping options you offer customers over the phone are plugged into your
ecommerce system. It’s your call, from shipping method (USPS, FedEx, UPS) to delivery
time (Standard, overnight, 2-day etc). <span style="mso-spacerun: yes;"> </span></span></div>
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<a href="http://www.terrapinad.com/pages/cfWebEcomm_Marketing.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Start Selling with your Ecommerce System from Terrapin" border="0" height="281" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs6ELSRHSMkFOClwhcegGQW9LktGMKtJEvS_v98KkW9wyvsbT3ZXsTglLXE6AQvCwFQwiq0FOhqld-9-Edq7NbZPwOjw3v-WVPyL2XK0dgN31_0TxGZIO7k-NeQJsu7UKsBtME2gEV-O7S/s400/iStock_000008544532Medium_crop.jpg" title="" width="400" /></a></div>
<br />
<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Let’s Get Selling</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Considering the potential customers
and revenue, you can’t afford to exclude ecommerce to your small business.</span></b><span lang="EN-GB" style="font-family: "Arial","sans-serif";"> Think of a successful,
profitable ecommerce system as a roadtrip destination. Your web design company
is behind the wheel, and you’re supplying the GPS. </span></span></div>
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<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif";"><span style="font-size: small;">There
might be some annoying “re-calculating” moments and wrong turns, but if you
punch in the correct information, you’ll get there via a relatively smooth
trip. </span><span style="mso-spacerun: yes;"> </span></span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4615908563295204226.post-14668622163056486352013-02-14T10:59:00.000-05:002013-02-14T10:59:19.695-05:00 Ecommerce: The Next Necessity?<a href="http://www.terrapinad.com/pages/cfWebEcomm.cfm" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Terrapin Art & Design Ecommerce Website" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcewkJnxIl9K7fM8u8PpCi6yNGsH5z9zoZWdx6l-DA0YU74d9he35wi9aUZ9I-gYhxfIDW7iJGGJY4KQIRSMviHwRrR657O7ej9HAQpr_DzfuCtL2yDeNEvTHec6XHU2nFu63Ac4H4WsRD/s1600/blog_ecom1_glam.jpg" title="" /></a><span style="font-size: small;"><b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">The small business
world and its customers are constantly changing, so you are always changing. </span></b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Your
company has kept up with the trends and changes in how customers pay for
products and services. From cash-only to
checks to credit cards - you've adapted your business & systems
accordingly. </span></span><br />
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Everything came down
to a business decision.</span></b><span lang="EN-GB" style="font-family: "Arial","sans-serif";"> Is the money there? Is the timing right? Will
this keep my existing customers happy <u>AND</u><b> </b>bring in new ones? <b>The new
question -</b> i<b>s</b> <b>adding</b> <b>ecommerce capabilities to your website the next necessity?</b></span></span><br />
<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQjNbUfKTl000sS-RCzgzDGaZetlloDCk8Aa_Bob_buy6xaiWJBrsJH8wgsJaHx1qP_o-mIQjpe5_dc3G4fuXrbY2XsLBmRg_Sve5ckwk5LPeDRqZzndyJ2Sg50eITGnzoO7c8A40vRwom/s1600/ebay-amazon.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Ecommerce is a product of economic and tech evolution" border="0" height="140" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQjNbUfKTl000sS-RCzgzDGaZetlloDCk8Aa_Bob_buy6xaiWJBrsJH8wgsJaHx1qP_o-mIQjpe5_dc3G4fuXrbY2XsLBmRg_Sve5ckwk5LPeDRqZzndyJ2Sg50eITGnzoO7c8A40vRwom/s320/ebay-amazon.jpg" title="" width="320" /></a></div>
<br />
<span style="font-size: large;"><b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Beyond Ebay &
Amazon</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Ecommerce is a
product of economic and tech evolution</span></b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">. In most minds,
ecommerce = Ebay and Amazon.<b> </b>As
these companies boomed<b>, </b>people
started trusting their credit card information to the web. With their
popularity, Ebay and Amazon blazed the trail for any product based company to
sell online.</span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Consumer acceptance has now opened the door for service-based
companies to add online payments to their repertoire. Gym memberships, insurance instalments,
account / bill payments, donations; <b>now you
can accept payments for any service with an ecommerce system.</b></span><br />
<br />
<br /></div>
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<span style="font-size: small;"></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbGGmV60bDjHT_-Pr2wNsrRHkO-PNn7oe-knyIn2a0jC47MTIwfUP4ZVLHD8kL89MEicsSPt_siyrUnHM2HexYGNFCkVX1_GWURAVQngSeCiMBQM9LcvfKilwowreP5GuW0oZ9FqptiDa_/s1600/iStock_000009725844XSmall.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Keeping Up with Convenience" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbGGmV60bDjHT_-Pr2wNsrRHkO-PNn7oe-knyIn2a0jC47MTIwfUP4ZVLHD8kL89MEicsSPt_siyrUnHM2HexYGNFCkVX1_GWURAVQngSeCiMBQM9LcvfKilwowreP5GuW0oZ9FqptiDa_/s320/iStock_000009725844XSmall.jpg" title="" width="213" /></a></div>
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-size: large;"><b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Keeping Up with
Convenience</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Our need for
convenience set off the ecommerce boom. </span></b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">This accessibility brings
benefits to both your company and customer. Ecommerce takes the sales &
customer service pressure off your business. The customer in turn controls the
buying & payment process on their terms. It’s a win-win: </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing" style="margin-left: 0.5in; text-indent: -0.25in;">
<span lang="EN-GB" style="font-family: Symbol; font-size: small;">·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span style="font-size: small;"><b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Your win:</span></b><span lang="EN-GB" style="font-family: "Arial","sans-serif";"> A crucial
selling tool and added revenue. </span></span></div>
<div class="MsoNoSpacing" style="margin-left: 0.5in; text-indent: -0.25in;">
<span lang="EN-GB" style="font-family: Symbol; font-size: small;">·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span style="font-size: small;"><b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Your
customers’ win: </span></b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Getting what they need, when they need it, on THEIR time.</span></span><br />
<span style="font-size: small;"><br /></span>
<br />
<span style="font-size: small;"><br /></span>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMkulopevUeMLAFy0_4kw6DUNZPrlU7RLEenSESfD9WP_RbNM5MkjZGKR3tX8ZsV9rUpGVDYhCPSSq7bGb1SN9zWYinygwD-YuqGk549YG7k2K8Qr7KkKzem5a2m2s-d-MlNZQbX59fpKT/s1600/iStock_000014695972XSmall.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="US consumers will spend an average of $1,472 per year online" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMkulopevUeMLAFy0_4kw6DUNZPrlU7RLEenSESfD9WP_RbNM5MkjZGKR3tX8ZsV9rUpGVDYhCPSSq7bGb1SN9zWYinygwD-YuqGk549YG7k2K8Qr7KkKzem5a2m2s-d-MlNZQbX59fpKT/s320/iStock_000014695972XSmall.jpg" title="" width="320" /></a></div>
<span style="font-size: small;"><br /></span></div>
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<span style="font-size: large;"><b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">The Consumer Has
Spoken</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">The trend is clear
and the statistics are staggering:</span></b><span lang="EN-GB" style="font-family: "Arial","sans-serif";"> US consumers will spend an average of
$1,472 per year online between now and 2016. Ecommerce has done nothing but
grow in recent years: </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing" style="margin-left: 0.5in; text-indent: -0.25in;">
<span lang="EN-GB" style="font-family: Symbol; font-size: small;">·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">In 2011, the total tally of US online
receipts hit <b>$202 billion</b></span></div>
<div class="MsoNoSpacing" style="margin-left: 0.5in; text-indent: -0.25in;">
<span lang="EN-GB" style="font-family: Symbol; font-size: small;">·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">It climbed to <b>$226 billion</b> in 2012</span></div>
<div class="MsoNoSpacing" style="margin-left: 0.5in; text-indent: -0.25in;">
<span lang="EN-GB" style="font-family: Symbol; font-size: small;">·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">Ecomm spending projects to spike another 45%
to <b>$327 billion</b> in 2016</span></div>
<div class="MsoNoSpacing" style="margin-left: 0.5in; text-indent: -0.25in;">
<span lang="EN-GB" style="font-family: Symbol; font-size: small;">·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: small;">In 2012, total worldwide ecommerce spending reached
<b>$1</b> <b>TRILLION </b></span></div>
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<span style="font-size: small;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzu1I-BbF4pAEvVHRW6K-3aZHqX-OHFG-3cell0-qDAnWE3HvqNdU0JelsyHDOdyfx4ToRG5NodMBJY8iy4RfS-ly7UgSiFwhD38MPwDNzcOQz8mCDE_tu4uDgsVt0TuZBvMpV2G-wQbS3/s1600/iStock_000017595022XSmall.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Is Ecommerce right for your business?" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzu1I-BbF4pAEvVHRW6K-3aZHqX-OHFG-3cell0-qDAnWE3HvqNdU0JelsyHDOdyfx4ToRG5NodMBJY8iy4RfS-ly7UgSiFwhD38MPwDNzcOQz8mCDE_tu4uDgsVt0TuZBvMpV2G-wQbS3/s320/iStock_000017595022XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="font-size: large;"><b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Is Ecommerce right
for your business? </span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">There is no better
time than right now to weigh your options.</span></b><span lang="EN-GB" style="font-family: "Arial","sans-serif";"> Start by researching ecommerce systems that
are specific to your industry. Look at
your competitors' websites to see if they have incorporated online purchasing
or payments. Print up an Accounts
Receivables report to see if ecommerce can help streamline the payment
process. Get input from employees &
customers. Ultimately if you determine
that now is <u>NOT</u> the right time for ecommerce, it's something that should
stay on your radar to be re-evaluated every couple of years if not more
frequently.</span></span></div>
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Unknownnoreply@blogger.com85 Industrial Circle, Lincoln, RI 02865, USA41.8925901 -71.40843989999996216.3705556 -112.71703389999996 67.4146246 -30.099845899999963tag:blogger.com,1999:blog-4615908563295204226.post-4726702769597497612013-02-05T09:29:00.000-05:002013-02-05T09:29:50.381-05:00Missing Links in Your Search Engine Marketing Strategy<a href="http://www.terrapinad.com/pages/cfWebSearch.cfm" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Before Google Backlinks Ruled the Web" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKx40ccf1dySbMQPxchQzoWuZJJOjjU9NuTjTBU2nk7I8IqihPRDff64RRQR12__YB0PAy28IBeblBVWxdd_X4gV2g99GlC_45u2rDIBQarTwpuU7WalyM9HTYMLKT1k3DkMRQRAqqCNEf/s1600/blog_Chain.jpg" title="" /></a><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Back before the dawn
of Google, backlinks ruled the web.</span></b><span style="font-family: "Arial","sans-serif";"> Through internet natural selection, the <a href="http://www.terrapinad.com/pages/cfWebSearch.cfm" target="_blank">search engine</a> </span><span class="MsoCommentReference"><a class="msocomanchor" href="http://www.blogger.com/blogger.g?blogID=4615908563295204226#_msocom_1" id="_anchor_1" name="_msoanchor_1"></a></span><span style="font-family: "Arial","sans-serif";">evolved into the
dominant species. Despite its authority, the search engine has yet to phase out
backlinks; they are a crucial tool for small businesses. </span></span>
<br />
<div class="MsoNormal">
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<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.facebook.com/pages/Terrapin-Art-Design/91171074543?ref=hl" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A backlink is any link that is directed toward your website from another website" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ2bNU3pdLEGsz8Y3qRRmzpMm93s2kZyMol6f4lv8KxHwT7THNWRoYujuaTRFCcKb363HPpdl0nv_7JEleo6D-cyJVDFTlEQLdTNGeAI3fs-Ql8vNMZosZD15_HneJ4zjPcpHsCbwk7_3o/s320/iStock_000007842779XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Background on
Backlinks</span></b></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">A backlink is any
link that is directed toward your website from another website</span></b><span style="font-family: "Arial","sans-serif";">. Examples:</span></span></div>
<ul>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">A
blogger raving about and linking to a newly discovered site</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">A
link posted to Facebook or Twitter</span></li>
</ul>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Backlinks
lost their corner office, but are still an important cog in Google’s grand
scheme. The more quality backlinks your site has, the more popular Google
considers it, improving your search engine rankings. Think of backlinking as a
petition for Google to recognize your site. Quality links are the signatures.</span><br />
<br />
<br /></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://plus.google.com/b/117765975721017629896/117765975721017629896/posts" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Digitize Your Networking Efforts" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8nTHZimK2rBYlsYFdyP9b48DVMNWDhRjSqlLP0IOmswr2YGxgJksEhh8_BRymcI8TgjIcFDNZEaka74Kw4qQ5hzqyEcTnKxGlCmdQvP0snoU-5daRAGFmsZ9uuVUD1dLpIQQYfZfw_lXb/s320/iStock_000012401370XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Digitize Your
Networking Efforts</span></b></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">You’re always in
networking mode for your business. </span></b><span style="font-family: "Arial","sans-serif";">This means a steady stream of business cards
flowing from your wallet. Backlinks are <i>digital</i>
business cards leading back to your company. </span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Research
and interact on popular blogs or forum sites <b>relevant to your industry</b>. Contact the blogger and let them know
about your business and the quality, relevant content you can add to the
conversation. This tactic can get the link train moving. </span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfPrintDesign.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Be conservative in distributing your backlinks" border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc0tyV_r2-bHiBxsXnBbqv90DCtfge8bZc9Bxj58xNKXvGqicO8ZseJQhWIJ_VX8Rg5DM7KRolAtyFuewUY-2mARbYASARysP5TyMbvx282l3HD7TontdxJuq55IYcQEmg3fWOjorYPtAB/s320/iStock_000005055429XSmall.jpg" title="" width="320" /></a></div>
<span style="font-size: small;"><br /></span></div>
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<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Keep it Relevant </span></b></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Like
with their <a href="http://www.terrapinad.com/pages/cfPrintDesign.cfm" target="_blank">paper counterpart</a></span><span class="MsoCommentReference" style="font-size: small;"><a class="msocomanchor" href="http://www.blogger.com/blogger.g?blogID=4615908563295204226#_msocom_2" id="_anchor_2" name="_msoanchor_2"></a></span><span style="font-family: "Arial","sans-serif"; font-size: small;">, <b>be conservative in distributing your
backlinks.</b> You don’t pass your card to everyone in sight; you strike up
conversations to see who might want your services.</span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: small;">When
working the room that is the web, seek out blogs and forums related to what you
offer. Like chatting it up with potential customers in person, you’re seeking <i>quality </i>business interactions, not a
saturation bombing of your company information. </span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: small;">When
playing the good cop, <a href="http://terrapinad.blogspot.com/2013/01/what-is-quality-content.html" target="_blank">“quality” </a></span><span style="font-size: small;"><span style="font-family: "Arial","sans-serif";"><a href="http://terrapinad.blogspot.com/2013/01/what-is-quality-content.html" target="_blank">is Google’s favorite word</a>. If you blindly unload a dumptruck of links (known as linkspam) on
irrelevant sites, they send in the bad cop. This side of Google could slap your
site with the “spam” label for snubbing their quality guidelines. Even if
you’re sharing your link to a relevant site, don’t get carried away; over-linking
can also incur Google’s wrath. </span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebContent.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Well written, detailed content & Attractive photos, layouts and visuals" border="0" height="253" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRDOlMuScx7-OFMDOZ5w-POGKcNlEj-Qbkwf6IAS6YOYXbDxpr5piulWpNTzX-1u06HKZ5pIOXtrIpQp54jSeqTAnv1zyx77dHJJmmlgFUXfekjPaFdbtWdTm5Mcrz_QLHk5udy6ngCoJt/s320/iStock_000022388617XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Lean Toward Natural
Links</span></b></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Actively backlinking your
site is useful, but can become a crutch.</span></b><span style="font-family: "Arial","sans-serif";"> These backlinks are lab-grown; focus on the organic equivalent. Cater to your visitors with <a href="http://www.terrapinad.com/pages/cfWebContent.cfm" target="_blank">your </a><a href="http://www.terrapinad.com/pages/cfWebContent.cfm" target="_blank">site content</a></span><span class="MsoCommentReference"><a class="msocomanchor" href="http://www.blogger.com/blogger.g?blogID=4615908563295204226#_msocom_4" id="_anchor_4" name="_msoanchor_4"></a> </span><span style="font-family: "Arial","sans-serif";">. This includes filling
your site up with:</span></span></div>
<ul>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Well-written,
detailed content</span></li>
<li><span style="font-family: "Arial","sans-serif"; font-size: small;">Attractive
photos, layout and visuals </span></li>
</ul>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Work
toward a site with a strong base of visitors. This will spur organic
link-building through these dedicated traffic drivers. Web devotees post at
every opportunity, EVERY day. Whether it’s to their own blog, Twitter, Facebook
etc, if they like your content, the links will be there. </span><br />
<br />
<br /></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebSearch.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Beware the Black Hat" border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSbyDP3Qm3HerjBdClk3iWKawgBjbgWuJeH_s61LCMzn10wRXlvP5HhfxF4xqc7rKAl7dwRYF6n2xkkfrdqFB-xngu1Xa6DsNtKCjpjaP7uDoiP9gszmD9mCzIGSWIH2GVZ125YjLscCo8/s320/iStock_000007058825XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Beware the Black Hat</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: small;">At
this point you might be saying, “This sounds time-consuming, I’m gonna farm it
out.” Not a bad idea, but be careful. </span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Many
<a href="http://www.terrapinad.com/pages/cfWebSearch.cfm" target="_blank">SEO</a></span><span class="MsoCommentReference" style="font-size: small;"><a class="msocomanchor" href="http://www.blogger.com/blogger.g?blogID=4615908563295204226#_msocom_5" id="_anchor_5" name="_msoanchor_5"></a></span><span style="font-family: "Arial","sans-serif"; font-size: small;"> services offer
backlinking, but some known as “black hats” will build yours with spam. Google’s
spam bloodhounds will sniff out these links, blow them off the web and impose
punishment on <b>your </b>site. </span><br />
<br />
<br /></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWeb101.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Market, Market, Market!" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1CiKsx4RqlG4Aljsz9yxI3j2-L4bCgtjjwO1SkfdXV-MfDFGLPGCU3RO40hzHZzkz5AGrK1OvwBtHnV-LrP7O1VPP-hvZz2h2qGtBz8zNTtLXySBRsaPProFSl23A78o2TRRb-542MlHi/s320/iStock_000022438222XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Market, Market, Market!
</span></b></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">In the end, you win
with a good website. </span></b><span style="font-family: "Arial","sans-serif";">Refine
and perfect your content marketing techniques, and with quality web content
comes quality backlinks. Inject content into the web that demands interactivity
and the backlinks, and improved Google rankings, will come. </span></span></div>
<div class="MsoNormal">
</div>
Unknownnoreply@blogger.com85 Industrial Circle, Lincoln, RI 02865, USA41.8925901 -71.40843989999996216.3705556 -112.71703389999996 67.4146246 -30.099845899999963tag:blogger.com,1999:blog-4615908563295204226.post-62904508938538888462013-01-22T14:15:00.002-05:002013-01-22T14:26:41.190-05:00What is 'Quality Content?'<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebSearch.cfm" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Creating Quality Content With Terrapin Art & Design" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdBZgPBi9kihSmK3lkoxC1hiDYvZ7buGKwJay8S8pEIkMR-xHKJTZFD4eCzDmlyU5AG1G-5ZHgJRf4BwqxEHgRdxdiRC8DYeLCCcTC1Vk9uxcCoO_9FRNIcM_9ZbORn5zPvzmomYas1Wsx/s1600/blog_glam_qualitycontent.jpg" title="" /></a></div>
<br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Google is the Alpha search engine; your best play is to follow its lead.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">
When stumped, I consult Google tutorial videos, often featuring search
guru Matt Cutts. A cardinal rule preached by Cutts is populating your
site with “quality content.” So just what is “quality content?”</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">This
vague instruction is like your parents kicking you out when you’re 18;
we’ve given you the basics, figure out the rest yourself. Challenge
accepted, Papa Cutts. I packed my things and took to the web for
answers.</span><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebContent.cfm" imageanchor="1"><img alt="Write for People not Google" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8hH1JaTxFhgO2-kQWG0b3MbHemEejtHlmsgCB92HCZ1BpeAWDoMN8luqfCh6GRJu-OVdQTV_VhpeZKT5HjPAqmNySFl8mOmkwEnp7ZgZF7W8WQUR5-bKNTCX9BVQF3AlDQeqxyXo5Ry-u/s320/iStock_000019651322XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: large; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Write for People, Not Google</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Google
has stated: “High quality content is content that you can send to your
child to learn something.” “Your child” could be 7 or 40. One wouldn’t
write a biting opinion piece for your first grader like they wouldn’t
tailor elementary school learning content for your adult child.</span><br />
<br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">What
appears to be a non-answer provides some insight; <a href="http://www.terrapinad.com/pages/cfWebContent.cfm" target="_blank">write content for YOUR audience</a>, not Google. Ask yourself; “What would I type if I were
looking for my service?” Build out a list of words and phrases for your
target audience from there. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Distributed evenly throughout detailed written content</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">, these keywords will bring relevant visitors to your site.</span><br />
<br />
<br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebSearch.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Scout Your Competition" border="0" height="221" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiylAMi5DCMZ4aW7Zvo1Y8ilsQT88gkjOf-s47KyrsZ0eT6jecUME51ZTBfCuGuRCoTjx2pWGBouhMaPpMDqQmiT6zcOo3vmgsa8EnZS5XXd-PqMFgOQYnDfrMDEdtqJFA8tTGIzaJzFqzi/s320/iStock_000009128538XSmall.jpg" title="" width="320" /></a></div>
<span style="font-size: small;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: large; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Scout Your Competition</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Your most successful online competitors are doing </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: italic; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">something</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;"> right.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">
Do a little online reconnaissance. Punch up top-ranking sites and skim
for keywords or phrases that jump out at you. You know your business,
and you’ll know what to look for.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Whether it’s content you’ve already considered or a new revelation, take notes and apply your findings to your own site.</span><br />
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebContent.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Write It Like You Mean It" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXxp-UEhOLzWXDne_f45p610nKd1675flsP960E8BNZH6OG67wXNgYc3cxxi9EBnw9YrOvVvn8QA_DJtCNeAXPm7-v4cKLdTpGWAnL6hJW0uJBj4V7rDS5hSu6bq0jT7pLaGx6xMD1r7KB/s320/iStock_000002528754XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: large; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Write <span style="font-size: large;">I</span>t Like You Mean It</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Running a small business website, your primary goal is to sell your service</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">.
What emotion do you feel best sells what you’re offering? Urgency?
Sentimentality? Humor? Whatever it is, <a href="http://www.terrapinad.com/pages/cfWebSearch.cfm" target="_blank">convey it in your writing</a>.</span><br />
<br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Visitors
are being asked to make an investment in your company; it has to go
both ways. Potential customers need to know you’re as committed as
you’re asking them to be. Backing your service with enthusiastic content
tells them you’re in.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebSearch.cfm" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Quality Content Needs Emotion" border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHvnG1Sch1qIUTisrWXYAwLVTNqS8-gSKk0t6OeQuzb_XvBCbXLt1XMnDHs-hasi8Lvv1fTXeeAuMdJ3XmKZ8Y1dQYzWKw9zwtqtvZ7VCH2LvMjIp6by-2KbqVATWioi-EQaLJgq8fX-Dm/s320/iStock_000010676885XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: large; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Don’t Play Fast & Loose with Content</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Quality content needs emotion, but don’t let punchy writing turn to aimless haymakers. Stay structured and on point:</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
<ul><span style="font-size: small;">
</span>
<li><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Is your content focused and informative?</span></li>
<span style="font-size: small;">
</span>
<li><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Is your content tight and filler-free?</span></li>
<span style="font-size: small;">
</span>
<li><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Is it applicable to your service and customer needs?</span></li>
<span style="font-size: small;">
</span>
<li><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Do you present a consistent message and tone throughout the site?</span></li>
<span style="font-size: small;">
</span>
<li><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Does it accurately describe your company and services?</span></li>
</ul>
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfWebContent.cfm" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="199" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTA89_XzBeZpP4pxb9zo_JlljpkbKaGlgzGc3PKqlAMBHLhWPqoDgUzWijtS84fCkL3W180NIGdjXfSCJSJrWsVqtttWblZXQfxWqJiEX1by5Cn0dIMcgzJq-sy1iKbDemMUR0YVbM8e2K/s200/iStock_000018281292XSmall.jpg" width="200" /></a></div>
<br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: large; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Get Cracking on Quality</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">These
principles are a starting point. There is no exact science behind
producing quality content; there’s a lot you have to find out for
yourself.</span><br />
<br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Every
small business is different, as will be their content and websites.
Build out your quality content like you did your quality small business,
with patience and experience.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span>Unknownnoreply@blogger.com85 Industrial Circle, Lincoln, RI 02865, USA41.8925901 -71.40843989999996216.3705556 -112.71703389999996 67.4146246 -30.099845899999963tag:blogger.com,1999:blog-4615908563295204226.post-19827048330058233542013-01-08T17:07:00.000-05:002013-01-08T17:20:48.508-05:00Print Media is Alive and Well<br />
<div class="separator" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfPrintDesign.cfm" target="_blank"><img alt="Terrapin Art & Design - Print Design" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4-JANfjBzcA1T0fJljaBQXpKsZfWEauP6zliQV44MWDNOvKYtnn7mvQl6ikzSBy1Z_K16gMR4a6PN1EP7nmBE9MkPqH4wn2h6f8HAExu-X8CMbpnjrYgbcnOQaxYGR6LJc6A8z57ttAF_/s1600/blog_glam_print.jpg" title="" /></a></div>
<br />
<span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Contrary
to popular belief, print marketing isn’t dead. </span></b><span style="font-family: "Arial","sans-serif";">To even say it’s <i>dying </i>is
a stretch. Digital media is the younger, spry rookie versus this aging grizzled
veteran, but print isn’t set to retire anytime soon. </span></span><br />
<br />
<div class="MsoNoSpacing">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.facebook.com/media/set/?set=a.10150563941539544.398256.91171074543&type=1&l=4ca078941c" target="_blank"><img alt="Hit the mark Every time with Terrapin Print Design" border="0" height="246" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUE-yi-HVixczJh0pQPn-2i8h1chnKJ5OsYbEDkySrf1Q20aYyhHg35g915aUg1QtqpcF5-e4GwGfgz0z-Ozb06nekJimRTyW-4Ek6MLMWVa9-9AYjwBvl8q5PnF0fKb6wViAdnXJpLz_B/s320/IMG_9729.jpg" title="" width="320" /></a></div>
<br />
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Hit the
Mark Every Time</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Print
defeats digital media hands-down in efficiently reaching your target audience.
Take Terrapin's numerous Dave's Marketplace print projects. We have created
diverse print campaigns for this RI grocery staple, <u><a href="http://www.terrapinad.com/portfolio/cfPortfolioPrint.cfm" target="_blank">as well as numerous other clients looking to obtain the benefits of print marketing</a>. </u></span></div>
<span style="font-size: small;"><br /></span>
<br />
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">The print
advantage is that Dave's customers are in-store for Dave's products. These
materials catch customers' eyes to direct them toward <i>more </i>of what they
want. On the other hand, how many ads of little or no interest intrude on your
downtime YouTube or Facebook sessions? Your cursor has probably worn a
pixelated path to the "Skip Ad" option. </span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Well-targeted
print marketing doesn't encounter this problem, like make-up ads in a fashion
magazine or discount subscription inserts in a willingly-delivered publication.
Your customers will see your print materials and either pick them up or pass
them by. </span><br />
<br />
<br /></div>
<div class="MsoNoSpacing">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfPrintDesign.cfm" target="_blank"><img alt="Reach all your customers with print design from Terrapin" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnw6MrMgqaAEjmTAd04Emv98_cqEkAy7nG7BlBiWo3pzk9Bzaenu_r2NZJT8UyqoxLu8xKlSjSYDjjAWYnVREz9X-BSxQ0F39c-Y4c0pMfsEM9s2GSwctrocEEbZoyBCJe3q8Pkoo41b3F/s320/iStock_000014952459XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Leaving
No Customer Behind</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Let's face it; not everyone has a
computer.</span></b><span style="font-family: "Arial","sans-serif";"> There's
no substantial financial investment or "figuring out this gadget" with
print. Customers don't need a smartphone, tablet or any means other than their
eyes to absorb your campaign message. </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">You have
customers who still get their news from the morning paper and only buy products
in person or over the phone. They are set in their ways and aren’t likely to
take the leap into digital.<b> Print is
universal because:</b></span></div>
<ul>
<li><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">It communicates to your valuable
digital hold-out customer base</span></b></span></li>
<li><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">It reaches across the aisle to
the tech-savvy</span></b></span></li>
<li><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Anyone who wants print can get it</span></b></span></li>
</ul>
<div class="MsoNoSpacing">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.facebook.com/media/set/?set=a.10150563941539544.398256.91171074543&type=3" target="_blank"><img alt="Print Provides Tangibility & Choice - Terrapin Print Design" border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiextKRVH1Ot466APNhU0GETOncoKHlYv31oioL4QSjhRn5MGkslL1QcPht8rjdgsolDRqLy8XIXEGm8nsypFoJCaxQ9v2DBlk7JFLthaTnquWi8OJsrrOT1SiIWg6hDhr5GzPChqwUsJAF/s400/IMG_8310.jpg" title="" width="400" /></a></div>
<br />
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Print Provides
Tangibility & Choice</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">A
physical item and a sense of customer control are print marketing pluses. </span></b><span style="font-family: "Arial","sans-serif";">For maximum effect, marketing
needs a personal tone. Add to relatable content the simple act of holding a
printed brochure or viewing a sales event poster and you create this sense of
connection. </span></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Customers
are also at the wheel with print, while they are at the mercy of digital
campaigns. You can read a product catalog at your own pace or flip past an
irrelevant item to the next page. There are no uninvited ads or pop-ups standing
between the customer and their content.</span></div>
<div class="MsoNoSpacing">
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.facebook.com/media/set/?set=a.10150563941539544.398256.91171074543&type=3" target="_blank"><img alt="Terrapin can help build your brand with print design, brochures, trade show banners and booths, business cards and more!" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZMeHu4a34OyMlU2QRckVdOTvRBhmLNwigcvjhjTVyg1dhlbbs8kb1WKkxR1CH-ZxlveU4snkG86sqRh3wa0rMN6Fgj0TJG_wFggks2tXTvR7H8K_73j58lbNNDBVwzzDcLYBovxtxW08S/s400/simmeringSoupTradeShow.jpg" title="" width="380" /></a></div>
<br />
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Building
Your Brand</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">Many of
the longest<b>-</b>standing companies still leading their industries today didn't
establish their brands with the aid of the web or even television. <b>They
relied on consistent printed visuals.</b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: small;">As unique
as your content may be from campaign-to-campaign, <b>all of your marketing efforts should be built upon the same foundation of
unchanging fonts, colors and tone you have staked to your brand.</b> Print is ideal for solidifying these unique
components as your own while incorporating them into your digital marketing product. </span></div>
<div class="MsoNoSpacing">
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.terrapinad.com/pages/cfPrintDesign.cfm" target="_blank"><img alt="One Two Punch of Web & Print Design at Terrapin Art & Desing" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3nXermhOWUfMd_2UxSWS84UwLfg7PIa6PotHKdBRWPGz23OHQoUrUWSeYRJgc_YGDnDiadxWWuTbGapwttOSV_nletZPIJaVpZ1n9lhADS5-nEY2Siud3qCpgAxyjtn2dYW_bzVC4qoq8/s320/iStock_000016473530XSmall.jpg" title="" width="320" /></a></div>
<br />
<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">One-Two
Punch of Web & Print</span></b></span></div>
<div class="MsoNoSpacing">
<span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Don't
interpret all of this print praise as a knock on web; best practice is to
combine the two for an optimal campaign.</span></b><span style="font-family: "Arial","sans-serif";"> You need to reach the Sunday paper devotees as
much as the email newsletter and social media crowds. The key is calculating
an effective distribution of your print efforts along with your website, video and
other web-based options. </span></span></div>
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<![endif]-->Unknownnoreply@blogger.com85 Industrial Circle, Lincoln, RI 02865 USA41.8925901 -71.40843989999996216.3705556 -112.71703389999996 67.4146246 -30.099845899999963tag:blogger.com,1999:blog-4615908563295204226.post-3503784495152824052013-01-02T09:00:00.000-05:002013-01-02T09:04:21.922-05:00Avoid the Social Media Boneyard<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC-MUnVvjgctIwOQMkuVXJbDKJARwXh_zacEO-77ii46PaJk5cXaPnKmvProWmQWNSuAXHHdvKerrH5gUxITNIh0O7Fhm0tG1-UazsTd2btTsk6NIO0f9GdaCzci879eLgdY6s2jrS-hMN/s1600/blog_glam_boneyard.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Small Business Social Media Account" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC-MUnVvjgctIwOQMkuVXJbDKJARwXh_zacEO-77ii46PaJk5cXaPnKmvProWmQWNSuAXHHdvKerrH5gUxITNIh0O7Fhm0tG1-UazsTd2btTsk6NIO0f9GdaCzci879eLgdY6s2jrS-hMN/s1600/blog_glam_boneyard.jpg" title="" /></a></div>
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<span style="font-family: "Arial","sans-serif"; font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Your small business
started a Google+, Facebook or Twitter page; now what?</span></b><span style="font-family: "Arial","sans-serif";"> What do you do with
it? What do you put on it? Little to nothing is the popular trend.</span></span><br />
<br />
<span style="font-family: "Arial","sans-serif"; font-size: small;">Too
many small business social media accounts are neglected and/or abandoned. It is
all too common to see half-baked company Facebook pages with 20 likes, mostly
friends and family, last updated 6 months ago. Social media is a business
vehicle; it needs a driver. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSTVH9OSPvXrfTlXuCq0cRm-GzUKGQ0gw65M3v8D0Iysjwh12FN4kk1FjClhyphenhyphenCbNEiUs7X5XZnVwJfXrbRAyXn8ddJ10IIqvTeh5AivTscVNDS-WqZpvt9aFzkXMThhQlJJal-ZOnq3rVS/s1600/iStock_000021855579XSmall.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Using Social Media to Your Advantage" border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSTVH9OSPvXrfTlXuCq0cRm-GzUKGQ0gw65M3v8D0Iysjwh12FN4kk1FjClhyphenhyphenCbNEiUs7X5XZnVwJfXrbRAyXn8ddJ10IIqvTeh5AivTscVNDS-WqZpvt9aFzkXMThhQlJJal-ZOnq3rVS/s320/iStock_000021855579XSmall.jpg" title="" width="320" /></a></div>
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<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">What Are Your Goals?</span></b></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: small;"><b><span style="font-family: "Arial","sans-serif";">You likely started
your social media campaign because everyone else was doing it.</span></b><span style="font-family: "Arial","sans-serif";"> Avoid thinking of it
as a formality or some “keeping up with the cool kids” trend. Business social
media is not going anywhere and is still in its infancy, so you don’t have that
much catching up to do. <b>Use social media
to your advantage.</b></span> </span><br />
<br />
<span style="font-family: "Arial","sans-serif"; font-size: small;">Think
about what you want for your business. Is it increased sales? Maximum buzz
surrounding a new product or service? Social media is your partner in these
efforts; it can grow your business if you let it. Valuable uses of social media
include: </span></div>
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<span style="font-size: small;"><br /></span></div>
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<span style="font-family: Symbol; font-size: small;">·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Starting
conversations with customers</span></b></span></div>
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<span style="font-family: Symbol; font-size: small;">·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Building your brand</span></b></span></div>
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<span style="font-family: Symbol; font-size: small;">·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Social
media-exclusive promotions</span></b></span></div>
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<span style="font-size: small;"><u><span style="font-family: "Arial","sans-serif";"><a href="http://terrapinad.blogspot.com/2012/12/marketing-your-business-in-2013_20.html">Read
up on more social media content ideas from Terrapin</a></span></u><span style="font-family: "Arial","sans-serif";"> </span><span style="font-family: "Arial","sans-serif";">>>></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ15z4QC4f66_nVP60VblUbpEcHtk8PwtfnK0ABItfujefBZ3C8n7ymclTHYB82j9f2YYhnZGN2ggxHtqHYPxOHuqElVAs8l8Hbw0r8uK47_ZCNNEQ1kJ7PFAJgFKenrxLWVVy5y6qfL9k/s1600/iStock_000010815089XSmall.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Building Social Media Ideas" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ15z4QC4f66_nVP60VblUbpEcHtk8PwtfnK0ABItfujefBZ3C8n7ymclTHYB82j9f2YYhnZGN2ggxHtqHYPxOHuqElVAs8l8Hbw0r8uK47_ZCNNEQ1kJ7PFAJgFKenrxLWVVy5y6qfL9k/s200/iStock_000010815089XSmall.jpg" title="" width="132" /></a></div>
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<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Instant Gratification
Doesn’t Exist</span></b></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: small;">The
psychology of the failed Facebook or Twitter page seems to be “If you build it,
they will come.” You posted a few photos
and status updates, nothing happened, so you threw up your hands and deemed the
service useless. </span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: small;">Approach
the process with some patience. Sit down with your team and build up your social media ideas</span><span class="MsoCommentReference" style="font-size: small;">.</span><span style="font-family: "Arial","sans-serif"; font-size: small;"> </span><span style="font-family: "Arial","sans-serif"; font-size: small;">Encourage anyone with
a campaign concept to bring it to the table. Look into what your
competition or industry leaders are doing on Facebook, Google+ and Twitter. It’s a classic team
effort applied to a modern forum. </span></div>
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<span style="font-size: large;"><b><span style="font-family: "Arial","sans-serif";">Consistency Wins in
the Social World </span></b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCDXH_RJzBNRTGkxCgM0KeDIJwTauIZd-EAmAvC99H_v8_YeInRxuMa5DQQ0SJQn4krzSjGNXhmbtL8R1WS0I3nk_52b0l2U1r0_Zwzkr4f6mau0HXOqyPS1hlE_PdkEVNpS1wzyftAnER/s1600/iStock_000019473221XSmall.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Consistant Posts for Social Media" border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCDXH_RJzBNRTGkxCgM0KeDIJwTauIZd-EAmAvC99H_v8_YeInRxuMa5DQQ0SJQn4krzSjGNXhmbtL8R1WS0I3nk_52b0l2U1r0_Zwzkr4f6mau0HXOqyPS1hlE_PdkEVNpS1wzyftAnER/s200/iStock_000019473221XSmall.jpg" title="" width="200" /></a><span style="font-family: "Arial","sans-serif"; font-size: small;">Business
growth is an inherent benefit in starting and sticking to a social media
campaign. There are other factors to consider. <b>Inconsistency can hurt your social media presence down the road. </b></span></div>
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<span style="font-size: small;"><br /></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: small;">If
your Facebook or Twitter updates sputter and disappear from user feeds, then
pop up again, you’re not going to be taken seriously. Users will think you’re
only interacting with them when it’s convenient for you, or when you need
something. <b>You wouldn’t ignore a customer
on hold or in your office; don’t overlook them online.</b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYTyreXPz_rOY-vZMPVPbSKD4kTy3QQxFVIZl0r8fe2fFnhNQeNVxksaLhnZiHcISZ46hxI2MhHClpAkKA1oBhXt54k9Xif9zREwRkVs7fE8YR416luwghqr7iva5YSJsIbVfzTbOvaPL4/s1600/iStock_000020551596XSmall.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Slow & Steady - Don't get frustrated with Social Media" border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYTyreXPz_rOY-vZMPVPbSKD4kTy3QQxFVIZl0r8fe2fFnhNQeNVxksaLhnZiHcISZ46hxI2MhHClpAkKA1oBhXt54k9Xif9zREwRkVs7fE8YR416luwghqr7iva5YSJsIbVfzTbOvaPL4/s320/iStock_000020551596XSmall.jpg" title="" width="320" /></a></div>
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<![endif]--><span style="font-size: large;"></span><span style="font-size: large;"><b><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Slow & Steady</span></b></span></div>
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<span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Doing the bare
minimum in social media will yield minimal or <i>no </i>results. </span></b><span style="font-family: "Arial","sans-serif";">On the flipside, applying effort to a social campaign will
pay off in time as you build your audience and determine what piques their
interest. <b>You didn’t give up on your
small business after a first trying month; don’t abandon social media because
it doesn’t provide a quick fix<span style="font-size: small;">.</span></b></span></span><br />
<span style="font-size: small;"><span style="font-family: "Arial","sans-serif";"><b><span style="font-size: small;"><br /></span></b></span></span>
<span style="font-size: small;"><span style="font-family: "Arial","sans-serif";"><b><span style="font-size: small;"><br /></span></b></span></span></div>
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<![endif]-->Unknownnoreply@blogger.com85 Industrial Circle, Lincoln, RI 02865, USA41.8925901 -71.408439899999962-2.8905598999999995 -154.02562739999996 86.6757401 11.208747600000038tag:blogger.com,1999:blog-4615908563295204226.post-3805119984960780792012-12-20T16:16:00.000-05:002012-12-20T16:41:10.262-05:00Marketing Your Business in 2013<div class="separator" style="clear: both; text-align: center;">
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">In small business, you can’t charge into the fray without a plan</span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">. From budget to production, efficiency and success depend on careful consideration. Marketing your business is no exception.</span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;"> </span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">You need to put together a plan, lay it out clearly and follow-through. </span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Creating
and committing to a proactive marketing strategy will keep your efforts
on track and produce the best results for your company.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXrWo4z_o8gwT-Yjr54WH7qFluW-rr_KdGSN0yd5tH_CtUKEQ5VNgABD08f9rKIJW2qIE4IVdP8_xP9LWyCJs-b7YWMnfWt4f_s0n6F1jn1GVDBwQwZvBZEahk7snTUIZM7cXF1syAjQI3/s1600/iStock_000022228331XSmall.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="231" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXrWo4z_o8gwT-Yjr54WH7qFluW-rr_KdGSN0yd5tH_CtUKEQ5VNgABD08f9rKIJW2qIE4IVdP8_xP9LWyCJs-b7YWMnfWt4f_s0n6F1jn1GVDBwQwZvBZEahk7snTUIZM7cXF1syAjQI3/s320/iStock_000022228331XSmall.jpg" width="320" /></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 19px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Creating and Understanding ‘Content’</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">If you’ve tested the waters of in-house marketing, you’ve probably encountered mass repetition of the term </span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">“content.”</span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">
Content is a vaguely stated but loaded word, falling under the massive
umbrella of any materials used in selling your products. </span><span style="font-family: Arial;">Types of content include…</span><br />
<span style="font-family: Arial; font-size: x-small;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: initial; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Blogs</span></li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: initial; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Facebook posts</span></li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: initial; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Tweets</span></li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: initial; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Newsletters</span></li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: initial; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">YouTube videos</span></li>
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> </span></td><td style="border: 1px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> </span></td><td style="border: 1px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: initial; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Website text</span></li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: initial; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Postcards</span></li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: initial; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Brochures</span></li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: initial; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Email Marketing</span></li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: initial; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Sell Sheets</span></li>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Any and all information that promotes your products or showcases your expertise is content.</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEin1edpN7Kz7ZyPt0CAOn-J8hiEuq8jvElB1Lkr57KpIz0TTPP5pYupjYaHqEzhrGdsNLt1O83OpSXDKIvNXj-vH-pycAd63ONUaFSCW1JZ1LMozGwsPWdKa2KIQM2FUezsLjL2Xku2lnQk/s1600/iStock_000019097347XSmall.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEin1edpN7Kz7ZyPt0CAOn-J8hiEuq8jvElB1Lkr57KpIz0TTPP5pYupjYaHqEzhrGdsNLt1O83OpSXDKIvNXj-vH-pycAd63ONUaFSCW1JZ1LMozGwsPWdKa2KIQM2FUezsLjL2Xku2lnQk/s320/iStock_000019097347XSmall.jpg" width="320" /></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 19px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Great ideas can come from anywhere</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">There is no limit to the number of great marketing ideas out there.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> Don’t leave any stone unturned in your search for marketing content that could bring in customers.</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">1. To create your own content, </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">start with an old-fashioned brainstorming session</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">.
Pool ideas with your employees or co-workers and collaborate on the
messages you want to push in the coming calendar period. Build your
content plan around </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">company milestones</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> and </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">business cycles.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">2. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Look ahead to holidays</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">;
is there any kind of marketing you can create to correlate your
products with Mother’s Day, Thanksgiving or Christmas? Tie “minor”
holidays into your marketing efforts. You can have an Early Spring
Online Sale on Groundhog Day or Mardi Gras Fat Savings Tuesday. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Have some fun with it!</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">3. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Look to your clients and their needs.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">
What challenges or changes do they face? What have you heard in phone
calls or read in email exchanges? Your voicemail and inbox are treasure
troves of blog post and tweet ideas.</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">4. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Which industry trends are on the rise?</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">
Which have plateaued or faded? Trade show and conference war stories
exchanged between colleagues and competitors alike are loaded with
content ideas</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">. Don’t write off any snippet of information</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">from any conversation</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">, no matter how seemingly insignificant.</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 19px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Organizing Your Content</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: small;">Next you have to pan the marketing gold from the dirt of hastily-scrawled notes. Extract and organize your ideas using spreadsheets and calendars. Feel free to download a copy of Terrapin’s own <span style="color: black;"><a href="http://www.terrapinad.com/documents/terrapin_content_calendar2013.xlsx" target="_blank"><u><b>2013 Content Marketing Calendar</b></u></a></span> for reference.</span></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Slate
the relevant content for a corresponding post date and format your
marketing calendar to a team consensus. The key itemizations in your
document should be:</span><br />
<ul style="margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: small;">
</span></ul>
<ul>
<li><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Topic and Title</span></li>
<li><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Format (Facebook, Blogger, etc)</span></li>
<li><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Planned Post Date</span></li>
<li><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Author</span></li>
<li><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Tags and Keywords </span></li>
</ul>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 19px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Getting Ahead of Yourself</span></div>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 19px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">
</span></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDVyfD-5uMG3U8fihnjFNky44hrXfPaUi-TxFdKB5UDoyi1OwUGbdCdoXvrVaQ8JHkJ6tzRYIas5ZkJ5Zxtf35wex2OwXADCwTSHDUa_TqHeLgvltnmAGwBrWcciPQSqVe0XE4lKB1mLp1/s1600/iStock_000002388668XSmall.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDVyfD-5uMG3U8fihnjFNky44hrXfPaUi-TxFdKB5UDoyi1OwUGbdCdoXvrVaQ8JHkJ6tzRYIas5ZkJ5Zxtf35wex2OwXADCwTSHDUa_TqHeLgvltnmAGwBrWcciPQSqVe0XE4lKB1mLp1/s200/iStock_000002388668XSmall.jpg" width="200" /></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">You may want to knock out </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">an entire year worth of content</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">
in one document. Or if you’re leery of committing resources to trends
and information that might quickly become obsolete, focus on the next
quarter. You know the patterns of the business, so construct your
marketing calendar according to the ebb and flow of your industry.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Just note that you are laying out your content ideas on a spreadsheet, not etching them in stone.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> Ideas can and will change as time goes on.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimXDaPYeUv52zUQDzUfglRQOoJtYA-XwzYHReFe75uNi1DszvqTYW1siIaa9DS2hJht6aFI4xIs0qTRFNSmMfreK2_cSM7nLjiSkXbphCCT_zq5QrgD7L1clo-qqNDpcTQ_ydWbThfw16H/s1600/iStock_000012181084XSmall.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimXDaPYeUv52zUQDzUfglRQOoJtYA-XwzYHReFe75uNi1DszvqTYW1siIaa9DS2hJht6aFI4xIs0qTRFNSmMfreK2_cSM7nLjiSkXbphCCT_zq5QrgD7L1clo-qqNDpcTQ_ydWbThfw16H/s320/iStock_000012181084XSmall.jpg" width="320" /></a></div>
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<br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 19px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">In Summation</span></div>
</div>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Marketing
your business is a necessary and beneficial battle. Putting in the
preparation now is a solid investment on two fronts: </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<ul style="margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: small;">
</span>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">You avoid the pitfall of struggling for last minute concepts</span></li>
<span style="font-size: small;">
</span>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">More importantly, this simple document represents a dedicated, ongoing focus toward marketing and growing your business</span></li>
</ul>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span>Unknownnoreply@blogger.com85 Industrial Circle, Lincoln, RI 02865, USA41.8925901 -71.40843989999996216.3705556 -112.71703389999996 67.4146246 -30.099845899999963tag:blogger.com,1999:blog-4615908563295204226.post-47648072074093189862012-12-12T14:22:00.002-05:002012-12-12T14:22:51.542-05:00Timing and Twitter<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgczw7RMd2YR1h7y3S7-R8fUbzEX0bZWlDbaPYpHLpjGpo-LcOE_mV7eMYeo5klY0jmLCl03x0Qx38HMdEqUlIc5GU2Vb4q3fgnlOFbFIXSeg2N5WI1F8jHjPYPP8jDAHzEuYr0dxltmuMr/s1600/blog_glam_twitter.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgczw7RMd2YR1h7y3S7-R8fUbzEX0bZWlDbaPYpHLpjGpo-LcOE_mV7eMYeo5klY0jmLCl03x0Qx38HMdEqUlIc5GU2Vb4q3fgnlOFbFIXSeg2N5WI1F8jHjPYPP8jDAHzEuYr0dxltmuMr/s1600/blog_glam_twitter.jpg" /></a><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">From mom and pop stores to corporate chains, all companies
have sales and events. But small businesses don’t have the promotions resources
enjoyed by their larger competitors. Where your business lacks in national TV
spots it can thrive with the free services of Twitter.</span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Time-sensitivity is a common thread in all small
business’ sa<span style="font-size: small;">l</span>es and events. Take to Twitter to spread the word and draw a
crowd.<b> </b></span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXbWaBCwtGtHlxnlCnFFo52kyZV9J_RKzu3fA8fglZk7HPp1Fi873UkA04Jm29mMaAFMj5dnh3wtpYZRM9aNHwa8DFExmwOmbTtz3xLzP-VFgw428bJ38jzneWO7vomwKXC46xnDRmnNdX/s1600/iStock_000011595860XSmall.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXbWaBCwtGtHlxnlCnFFo52kyZV9J_RKzu3fA8fglZk7HPp1Fi873UkA04Jm29mMaAFMj5dnh3wtpYZRM9aNHwa8DFExmwOmbTtz3xLzP-VFgw428bJ38jzneWO7vomwKXC46xnDRmnNdX/s200/iStock_000011595860XSmall.jpg" width="200" /></a></div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: large;"><b>Sale Savviness in the
Twittersphere</b></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Sales and promotions are a must of owning a small business,
whether you’re in retail, services or run a restaurant. Once you’ve built a
solid Twitter following, the network is ideal for inviting your customers to
take advantage of your special offers. </span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTWcwz8DyF6uAS2rQAnUCvFjwlkDXBj4MrC4G1exKDXICz1oiso1t09Vq5I7T49dphsWlHq6znB_w8EWHV2gEfGi2FWIiW-AXlMt5S5aJmOFfdaRcfBrpYt8f0E31IPCHLAnU9PxMRe-Mz/s1600/iStock_000014285342XSmall.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTWcwz8DyF6uAS2rQAnUCvFjwlkDXBj4MrC4G1exKDXICz1oiso1t09Vq5I7T49dphsWlHq6znB_w8EWHV2gEfGi2FWIiW-AXlMt5S5aJmOFfdaRcfBrpYt8f0E31IPCHLAnU9PxMRe-Mz/s200/iStock_000014285342XSmall.jpg" width="200" /></a></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Daily promotions require daily tweeting. If your pub
offers nightly draft specials, or your consignment shop has a discount item of
the day, fire out the relevant tweet the morning or afternoon of the offer. “Come
in for today’s IPA Pick, Newport Storm India Point Ale<a href="http://www.blogger.com/blogger.g?blogID=4615908563295204226" name="_GoBack"></a>!”
or “Half-off Orange Tag items! Today only!” Make sure you include any relevant
hours, such as opening and close times.</span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">More focused events, such as holiday sales, require more
planning and more Tweets. Whether the sale is a day long or runs for a week, you
want to give your followers ample notice of the event while avoiding an
overlong bombardment of reminders.</span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Two days before the event kicks off, start tweeting at
the relevant high use hours. 3-4 tweets
a day should be just right to pique followers’ interest. Don’t copy and paste
the same content for multi-tweet campaigns. Highlight a different item, service
or point of interest with each post. Use Twit Pics to give users a feel for
what you offer. If the promotion runs several days, send out Tweets over its
duration and stress when it will be ending.</span><span style="font-family: Arial,Helvetica,sans-serif;"><b> </b></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_GnfixSZloBqL7Zw4uZbxZxYVVleC6-KmsZv-8QJS3yTn-9HKuu-5wTau06HEpjveyyctupRKgxSrqCatOUeE8gSY7_kybt3P3BI6sZmSBMWkfwVkN8pbb_rquLGIWsbgUU77TkZfeGW_/s1600/iStock_000017987518XSmall.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="199" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_GnfixSZloBqL7Zw4uZbxZxYVVleC6-KmsZv-8QJS3yTn-9HKuu-5wTau06HEpjveyyctupRKgxSrqCatOUeE8gSY7_kybt3P3BI6sZmSBMWkfwVkN8pbb_rquLGIWsbgUU77TkZfeGW_/s200/iStock_000017987518XSmall.jpg" width="200" /></a></div>
<br />
<span style="font-size: small;"><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Optimal Tweeting
Times</b></span></span>
</span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">According to Twitter itself, the heaviest use of the
network takes place at 9AM, noon, 3PM and 6PM. For maximum effect, post your
event information during these time windows. Otherwise you risk your tweets
being buried under the pile of relatively unseen posts created outside of these
peak hours.</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b> </b></span></span></div>
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<span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Tweeting
for On-the-Go Businesses</b></span></span>
</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsZLrvNqwFXCCRwFSa1bMJmLZ_X7BY4I8Dwg1BTRXJ3xzF07llEeMAQXI8FqM_UMR0nM2sab7i8_B4nlYkIwCrf_U8kDhT-3KacGQ1iPP9szw2N2sDrdJrvKFSoGAMvpERAE8f-L6VOM5k/s1600/blog_taco.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsZLrvNqwFXCCRwFSa1bMJmLZ_X7BY4I8Dwg1BTRXJ3xzF07llEeMAQXI8FqM_UMR0nM2sab7i8_B4nlYkIwCrf_U8kDhT-3KacGQ1iPP9szw2N2sDrdJrvKFSoGAMvpERAE8f-L6VOM5k/s1600/blog_taco.jpg" /></a></div>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Not all businesses have a fixed location. Food trucks might
be a common sight on your street’s curb. These road-bound restaurants need to communicate
their schedule with sidewalk diners, and Twitter is the perfect vehicle.</span></span><br />
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The RI Food Trucks Twitter list compiles numerous tweets per
day from various Ocean State food trucks. From Mama Kim’s Korean BBQ to Plouf
Gastronomie to Rocket Street Food, this list tells followers where and when their
favorite nomadic meal provider will be serving.</span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The list generally gives an hour’s notice of a truck’s
arrival and its designated intersection. This gives the lunch hour crowd time
to plan ahead. Consider this tweeting method if your small business
incorporates street teams or traveling promotions.<b><span lang="EN-GB"> </span></b></span></span></div>
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<span style="font-size: small;"><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><span lang="EN-GB">In
Summation</span></b></span></span>
</span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Twitter is a free gift that keeps on giving to small
businesses on a shoe string advertising budget. Its massive popularity and
potential will give your company a fresh and viable web visibility. You put
yourself out there on your time; you just have to get the timing down.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">Once you’ve mastered the art of timing and Twitter, you
just might find an entire new customer base clamouring for your products and
services. </span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://twitter.com/Terrapin_AD" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLnjoqIsQYfilJwiXYQtrhyphenhyphenpu2vq6cqQ6vGsxDsCXn3-iYKYhWz0KR8P9lK_jluC0Xs8lj17qr6p1fXuLk-mEFAGM4C2vO0SUsLv8q6vLMiOW3SCV8Q60FWtmbqoSglUP4e1AMA2wLsHRe/s1600/terrapin_blog_Twitter.jpg" /></a></div>
</div>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;">
</span></span>Unknownnoreply@blogger.com85 Industrial Cir, Lincoln, RI 02865, USA41.8925901 -71.408439941.8911126 -71.4109074 41.8940676 -71.40597240000001tag:blogger.com,1999:blog-4615908563295204226.post-39789310816333112652012-11-20T10:01:00.000-05:002012-11-20T17:03:44.526-05:00Is Facebook Right for My Business?<!--[if !mso]>
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<br />
<div class="MsoNoSpacing">
<span style="font-size: large;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">New social media
companies appear to be launching every day</span></span><br />
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">At the end of every
online article there’s a social share button that wasn’t there before. How do
you and your small business keep up and capitalize on these new ventures?</span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">You don’t need a presence in every social media brand on
the web. Different venues suit different industries whereas other business-social
marriages don’t mesh enough to warrant effort. So which social media <i style="mso-bidi-font-style: normal;">is</i> best for your business? </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAxCgF2VEanzcM6EMcCQUNz6PtMywMgt2I2fXkZCLKenOeLVYXpnVK9Sq2i7zGEIybBOKOOIjVSCCo28ithPScs7NpZdhmnfT9Ty4xY8xoR5xGfMjADeAJ3LvGVUP6HMBXmegXzYAcWeVe/s1600/facebook-like-icon.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAxCgF2VEanzcM6EMcCQUNz6PtMywMgt2I2fXkZCLKenOeLVYXpnVK9Sq2i7zGEIybBOKOOIjVSCCo28ithPScs7NpZdhmnfT9Ty4xY8xoR5xGfMjADeAJ3LvGVUP6HMBXmegXzYAcWeVe/s200/facebook-like-icon.png" width="200" /></span></a></div>
<span style="font-size: large;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Facebook
Wins with Business-to-Consumer</span></span></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">If you run a business-to-consumer (B2C) operation,
Facebook is your social media match. With a reported 1 billion monthly users, it
offers the farthest possible reach. <span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Potent interaction and engagement capabilities are
Facebook’s key brand-building advantages for B2C entities. The network offers a
host of marketing options, but how do you attract users who will cross the
social bridge and become customers?</span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL7ZI57MhfhV11YWlPBBWO5hfGEcaU_W5m07sZJG7q3dgDhb2t3uosDOHd1KZU21r6hK2eIzOZK3od-a94jToF_0UinMH2UBW8tHf5jX_zgIc6CEBEm9Lw65H-4XpcZjSz-z2hFvG1kE8Q/s1600/iStock_000021507116XSmall.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL7ZI57MhfhV11YWlPBBWO5hfGEcaU_W5m07sZJG7q3dgDhb2t3uosDOHd1KZU21r6hK2eIzOZK3od-a94jToF_0UinMH2UBW8tHf5jX_zgIc6CEBEm9Lw65H-4XpcZjSz-z2hFvG1kE8Q/s320/iStock_000021507116XSmall.jpg" width="320" /></a><span style="font-size: large;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Building an Engaged
Fan Base</span></span></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Don’t build your Facebook page on a
foundation of grovelling. Hitting “Invite Your Friends” and blasting them all
with a plea to like your page will give you some likes, but little engagement. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Start with existing clients and newsletter /mailing
recipients. These people signed up for your other content vehicles voluntarily.
They care about your product or service, and will actually interact with your
Facebook content. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Facebook offers no-cost sign up, so paid ads seem on par
with<a href="http://www.blogger.com/blogger.g?blogID=4615908563295204226" name="_GoBack"></a> luring you in with free samples, but don’t rule out a
small campaign. You can build and run ads targeting user gender, age and a
sweeping selection of preferences and interests.</span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">If you understand your brand’s audience well, ads can
deliver you an engaged base. Plus, there’s no set campaign cost; you determine
your own budget on a pay-per-click basis. </span></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;"><br /></span></div>
<div class="MsoNoSpacing">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNmg1xJAvQkOEWm1bp1Z72EfaJKT9tYRIxt77OB60_GbcPzl6oPWaI7iOAx5FM8RSCqJfZd-63Px2x04ze7MXanLX6S84fxDUmzeNdnC5cN6HOhMyPuGj1tksJqa2XcP8uT5ttpodEfGn5/s1600/iStock_000021903559XSmall_crop.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNmg1xJAvQkOEWm1bp1Z72EfaJKT9tYRIxt77OB60_GbcPzl6oPWaI7iOAx5FM8RSCqJfZd-63Px2x04ze7MXanLX6S84fxDUmzeNdnC5cN6HOhMyPuGj1tksJqa2XcP8uT5ttpodEfGn5/s200/iStock_000021903559XSmall_crop.jpg" width="188" /></a></div>
<span style="font-size: large;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Answering the Content
Question</span></span></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Keep your content original. Photos are a good starting
point. If you have a new product in the works, hype up its release with high-resolution
images of its development. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Capture shots from around the office or on any company
outings to establish a human connection with customers. You don’t want to be an
anonymous social media handle. Questions related to your products and services
will also spur interaction. <span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Try to develop your own niche, scheduled content. Give
your users something to anticipate on scheduled days such as videos, graphics
or promotions. </span></div>
<div class="MsoNoSpacing">
<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE1NMBZrGXgOl_0ASwSeyU_fEuje-1QtXdCWXevuHvjeePq7k79cksoKlrbxNlaV2Re1epnaWXC9DSAunREeWxSP56aw3Q7aGp7rPOnuYQBNKsJwCliaYk8bJzPB9IAebgIsAIuogI4pEn/s1600/iStock_000003202957XSmall.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE1NMBZrGXgOl_0ASwSeyU_fEuje-1QtXdCWXevuHvjeePq7k79cksoKlrbxNlaV2Re1epnaWXC9DSAunREeWxSP56aw3Q7aGp7rPOnuYQBNKsJwCliaYk8bJzPB9IAebgIsAIuogI4pEn/s320/iStock_000003202957XSmall.jpg" width="213" /></a><span style="font-size: large;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">Avoid Bad Habits</span></span></div>
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">When using Facebook, your business needs to
find and walk the fine line between consistency and nuisance posting. </span></div>
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Bombarding users with non-stop content leads to annoyance
and a shrinking “Like” list. On the other hand, going days or weeks between
posts results in stagnant user engagement. Post twice a day between the hours of
noon and 3PM. This will line up with lunch breaks and “zoning out” in the
workplace. <span style="mso-spacerun: yes;"> </span></span></div>
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Keep your eye on the ball and save your opinions and
politics for your personal page. <span style="mso-spacerun: yes;"> </span>Remember,
Facebook users log in to see their preferred content. What do you do when you
get an unsolicited game request? You roll your eyes and delete it. Facebook
brings out the self-empowerment in people. They control this world, and they
will exercise that control. </span></div>
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<span style="font-size: large;"><span lang="EN-GB" style="font-family: "Arial","sans-serif";">In Summation</span></span></div>
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 11.0pt;">Your business-to-consumer operation can benefit greatly
from a Facebook presence. If you develop and implement an effective regimen for
your page, it will bring in new prospects and keeping current customers
engaged.</span><br />
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