Your marketing
materials are the first impression your small business makes to potential
customers. Visitors
literally make a 50 millisecond visual assessment of your company website. Printed
collateral and advertising have a similar small window to impress. This
fraction of a glance will determine if they will call you or move on to a
competitor.
To pass this visceral
test, your marketing campaigns need quality photography. This includes
professional digital images of:
- People
- Products and services
- Business locations
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| Stedman & Kazounis Plumbing & Heating - People Photography by Terrapin Art & Design |
Get Your Team in Frame
You greet customers
with a smile and welcoming introduction. Your business marketing materials need
to make the same human connection, meaning photos of people. Smiling people on your brochures,direct mail and other materials deliver
the same impact of a friendly, in-person reception.
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| White Cross Pharmacy - Portrait Photography by Terrapin Art & Design |
Once you’ve established this human connection, you must reach the next level with a personal connection. Professional and positive photographs of yourself and your team in action make customers feel like you’ve already met upon that first handshake.
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| Whiting & Davis Collection - Product Photography by Terrapin Art & Design |
Capture Your Products and Services
Customers want an
idea of what they’re buying. Detailed, educational photos allow customers
to experience your service or handle your product digitally.
Feature
team members producing or handling your products, or delivering services to a
customer. Effective photos bring customers to your door for that closer look at
what your small business offers.
“This is the Place”
Your facility, store
or office needs to convey the same productivity and professionalism online as
it does in person. Get
some outside shots of your business, making it recognizable to new arriving customers
who viewed it online.
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| Benjamin's Restaurant - Location (Interior) Photography by Terrapin Art & Design |
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| Edge Performance Systems - Location Photography by Terrapin Art & Design |
Photo Quality to Match Your Business
Your small business
has years of experience, highly-skilled employees and markets with well-written,informative content.
But poor quality photos might scare off potential customers before they can
learn about your company’s capabilities. Give customers the true experience of
your small business using professional custom marketing photography.
Check in with Terrapin and our next Shout Box installment, a breakdown of stock photography vs. customer commercial photography in small business marketing.
